Kategorie: ARCHIVE

System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it. This live virtual event, in association with the IPA and WARC, is an… Continue reading IPA EFFWORKS

As younger viewers flock to streaming services, connected TV (CTV) is finally having a moment. But as advertisers begin moving their budgets away from linear to CTV, many questions about audience behaviors remain unanswered. What differentiates CTV viewers from linear TV audiences, for instance, and what kind of ad creative performs best when repetition is… Continue reading ADWEEK WEBINAR: ENGAGE CTV VIEWERS WITH KILLER CREATIVE: UNDERSTAND AUDIENCES TO OPTIMIZE PERFORMANCE

The two-day, Big TV Conference offers senior executives the chance to find solutions as the media industry navigates ongoing fluctuations in consumer behavior. Networks, agencies, brands, tech and research companies converge to find innovative, effective ways to build authentic audience connections, measure success and stay relevant in the content multiverse.

Advertisers, agency representatives and marketers find out about the current status and the challenges of research into the effectiveness of advertising. Top speakers in the industry report on which trends are relevant to you and how you can design your communication successfully and efficiently. Best cases will give you a hands-on experience of how to apply… Continue reading HORIZONT ADVERTISING IMPACT SUMMIT 2022

Thinkbox are heading to Manchester on Wednesday 21st September 9.30am-12.30pm, to take a deep dive into the TV planning landscape. We’ll be sharing the latest data on media consumption and marketing effectiveness; new research from Ipsos into the UK’s media interests and attitudes; plus, bringing you updates on the best ways to optimise your media… Continue reading PLANNING MEDIA IN 2022

Join the IPA’s first planning and strategy summit where we’ll be joined by the best media planners in the UK to celebrate effective planning and pave the way for planners of the future. Aimed at those in a junior or mid-level role, this event will provide learnings from experienced media planners that will help inform,… Continue reading MEDIA PLANNING & STRATEGY SUMMIT

CONTENT CREATION. ADVERTISING TRENDS. DISTRIBUTION, ANALYTICS & REVENUE STREAMS. The leading event for professionals in the business of television returns to the heart of NYC and we can’t wait to welcome you in-person and get you caught up with the biggest issues, trends and changes on the horizon. Three tracks curated by the editorial teams behind Next… Continue reading NYC TV WEEK: THE FUTURE OF TELEVISION

Where the Vanguard Spirit Comes Alive…. The Fifth Annual Brandweek Summit returns live and in person. Come experience an unparalleled array of intimate sessions and exciting activities designed to educate, entertain and foster new connections with industry power players. Set against the vibrant backdrop of Miami, this experience will explore the marketing innovation and creativity… Continue reading BRANDWEEK USA

Advanced adwertising summit program already available here. This event connects all media and industry experts. A top advertising sales executive will be talking if the advanced advertising saved the traditional TV business? Other topics will be also opened.

IBC is the world’s most influential media, entertainment and technology show. IBC (International Broadcasting Convention) is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting close to 60,000 attendees from across the globe, IBC combines a highly respected and peer-reviewed content program alongside an… Continue reading IBC 2022

Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove… Continue reading STAND BY YOUR AD: WHY CTV IS EVERY MARKETER’S ALLY IN GOOD TIMES AND BAD

Cognitive research shows that most decisions are made reflexively, based on automatic patterns ingrained in the brain. Those same patterns impact purchasing decisions – they induce either attraction or avoidance. Given that emotions drive our decisions, as marketers it’s critical we understand how to appeal to consumers’ innate intelligence in advertising in order to drive action. Join… Continue reading INNATE INTELLIGENCE

Connected TV (CTV) adoption has skyrocketed for both viewers and advertisers, giving marketers more actionable data to analyze. Over 223 million users now regularly watch CTV, and with rising viewership comes data that should interest every advertiser. Watch MNTN’s Tim Edmundson, director, content and research, for a behind-the-scenes look at what MNTN Research has learned from… Continue reading DATA-DRIVEN INSIGHTS FROM RUNNING 10M+ HOURS OF ADS: PULLING THE CURTAIN BACK ON CTV

In ad tech as in other spaces, inclusion and diversity are a constant journey that requires leaders from many areas of a business to come together. But using analytics best practices to cultivate an informed strategy can also be a powerful force to drive DEI change. Join Pauline Miller, chief equity officer at dentsu international and Sara… Continue reading DIVERSITY AND INCLUSION IN ADVERTISING:

MAD//FEST London is the new marketplace where marketing, advertising and disruptive tech leaders come together to fix industry issues, pitch visionary ideas and hack innovative solutions to brand challenges. It’s the space where top brands, agencies, publishers and disruptive forces can seamlessly connect, form new relationships and have fun in the heart of London’s tech… Continue reading MAD FEST LONDON

Defining the future of brand marketing 29 – 30 JUNE, TYLNEY HALL, HAMPSHIRE Taking place on 29 – 30 June the forum is for brands and brand marketers and taking on the big questions brands now face. Dream big and walk away inspired, hear from brand marketing leaders in our insightful content sessions and hone your… Continue reading CAMPAIGN BRAND FORUM

MarketCast, a research, analytics, and data science leader, teamed with a CTV seller and a challenger brand in the online financial services space to measure the power and impact of targeted CTV ads. In this session, you will learn how MarketCast applied its innovative Smart TV measurement and marketing attribution solutions to connect the dots… Continue reading VAB MEASUREMENT INNOVATION SERIES Q2 – THE POWER OF CONNECTED TV ADVERTISING

Power of the Platform: Using ACR Data To Target and Quantify Audiences and Campaigns (30-min webinar) Tuesday, June 21st 2022 @ 8:00PM CEST