IBC is the world’s most influential media, entertainment and technology show. IBC (International Broadcasting Convention) is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting close to 60,000 attendees from across the globe, IBC combines a highly respected and peer-reviewed content program alongside an… Continue reading IBC 2022

Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove… Continue reading STAND BY YOUR AD: WHY CTV IS EVERY MARKETER’S ALLY IN GOOD TIMES AND BAD

Cognitive research shows that most decisions are made reflexively, based on automatic patterns ingrained in the brain. Those same patterns impact purchasing decisions – they induce either attraction or avoidance. Given that emotions drive our decisions, as marketers it’s critical we understand how to appeal to consumers’ innate intelligence in advertising in order to drive action. Join… Continue reading INNATE INTELLIGENCE

Connected TV (CTV) adoption has skyrocketed for both viewers and advertisers, giving marketers more actionable data to analyze. Over 223 million users now regularly watch CTV, and with rising viewership comes data that should interest every advertiser. Watch MNTN’s Tim Edmundson, director, content and research, for a behind-the-scenes look at what MNTN Research has learned from… Continue reading DATA-DRIVEN INSIGHTS FROM RUNNING 10M+ HOURS OF ADS: PULLING THE CURTAIN BACK ON CTV

In ad tech as in other spaces, inclusion and diversity are a constant journey that requires leaders from many areas of a business to come together. But using analytics best practices to cultivate an informed strategy can also be a powerful force to drive DEI change. Join Pauline Miller, chief equity officer at dentsu international and Sara… Continue reading DIVERSITY AND INCLUSION IN ADVERTISING:

MAD//FEST London is the new marketplace where marketing, advertising and disruptive tech leaders come together to fix industry issues, pitch visionary ideas and hack innovative solutions to brand challenges. It’s the space where top brands, agencies, publishers and disruptive forces can seamlessly connect, form new relationships and have fun in the heart of London’s tech… Continue reading MAD FEST LONDON

Defining the future of brand marketing 29 – 30 JUNE, TYLNEY HALL, HAMPSHIRE Taking place on 29 – 30 June the forum is for brands and brand marketers and taking on the big questions brands now face. Dream big and walk away inspired, hear from brand marketing leaders in our insightful content sessions and hone your… Continue reading CAMPAIGN BRAND FORUM

MarketCast, a research, analytics, and data science leader, teamed with a CTV seller and a challenger brand in the online financial services space to measure the power and impact of targeted CTV ads. In this session, you will learn how MarketCast applied its innovative Smart TV measurement and marketing attribution solutions to connect the dots… Continue reading VAB MEASUREMENT INNOVATION SERIES Q2 – THE POWER OF CONNECTED TV ADVERTISING

Power of the Platform: Using ACR Data To Target and Quantify Audiences and Campaigns (30-min webinar) Tuesday, June 21st 2022 @ 8:00PM CEST

The Future of Creativity: Stay human in a digital world / Lively / Tuesday 21 June / 4 – 8pm / The Contagious Villa We’ve got an afternoon of cocktails, DJs and fantastic guests on Tuesday 21 June, get yourself on the wait list for one of our famous sundowners in the Contagious villa. Lively Worldwide and guests want… Continue reading CONTAGIOUS: THE FUTURE OF CREATIVITY

CORONAVIRUS PANDEMIC HAS CHANGED MANY THINGS, INCLUDING SHOPPING HABITS AND CUSTOMER BEHAVIOUR. THE NEXT MARKETING MEETING WILL FOCUS ON HOW TO BEST KNOW YOUR CUSTOMERS AND BE PREPARED FOR THE CHANGES TO COME. WE WILL OFFER TIPS ON HOW TO COMMUNICATE MOST EFFECTIVELY WITH YOUR TARGET AUDIENCE, HOW TO WIN THEIR LOYALTY AND HOW TO… Continue reading HOW TO GET KNOW YOUR CONSUMER WELL

We need to get serious about sustainability. Join us – in person! – on 9 June at VUE Leicester Square to find out which brands are leading the way, what agencies can do to galvanise change, and how you can make an impact on the biggest challenge facing humanity. Our insight-filled half-day event (9am-1pm BST)… Continue reading CONTAGIOUS: PLANET MATTERS

THE FUTURE OF TELEVISION: THREE DAYS. THREE SUMMITS. TWO AWARDS. LA TV Week comes to you this June and we’re excited to welcome you in-person to a stellar series of events.  Featuring the Advanced Advertising Summit, Next TV Summit, TV Tech Summit, MCN Wonder Women Awards, and 40 Under 40, we have a few days packed with all things… Continue reading LA TV WEEK: THE FUTURE OF TV

For the seventeenth time, media experts, representatives of the communications industry and state authorities will meet on 1st of June 2022 at the Congress Hall of Czech Television in Prague’s Kavčí Hory for the DIGIMEDIA 2022 conference. The main magnet will be this year’s thematic question marks: 2030: What does the future hold for terrestrial… Continue reading DIGIMEDIA 2022

Connect! The Future of TV will take place this year on Tuesday, 31 May 2022, in the city of Munich. The “MEDIENTAGE Special” in cooperation with MEKmedia will show current developments in the field of Connected TV and New TV. Following the conference, together with the German TV Platform, supported by MedienNetzwerk Bayern, we will… Continue reading CONNECT! THE FUTURE OF TV – CONFERENCE 2022

Topic: The Evolution of Effectiveness: The ARC project Advertising is only worthwhile if it is effective – Peter Field recently declared a “Crisis in Creative Effectiveness” – but Dr. Grace Kite, Economist and Founder of Magic Numbers, says that while advertising effectiveness may have declined in the past, her new research indicates a considerable uptick in return… Continue reading THE EFFECTIVENESS EVOLUTION

Media 360 is packed with insight, inspiration, and lively debate on the biggest issues impacting advertising and marketing. Media360 is the industry’s best loved event for a good reason. No other event delivers the exciting opportunities for senior industry leaders to network, collaborate and create better partnerships.

In the Kongresshaus Zurich, around 250 guests enjoyed the latest insights on TV and moving images together with the organisers, great TV experts and TV presenter Wolfram Kons. During an extensive lunch, the participants were finally able to network again.