Kategorie: ARCHIVE

MarketCast, a research, analytics, and data science leader, teamed with a CTV seller and a challenger brand in the online financial services space to measure the power and impact of targeted CTV ads. In this session, you will learn how MarketCast applied its innovative Smart TV measurement and marketing attribution solutions to connect the dots… Continue reading VAB MEASUREMENT INNOVATION SERIES Q2 – THE POWER OF CONNECTED TV ADVERTISING

Power of the Platform: Using ACR Data To Target and Quantify Audiences and Campaigns (30-min webinar) Tuesday, June 21st 2022 @ 8:00PM CEST

The Future of Creativity: Stay human in a digital world / Lively / Tuesday 21 June / 4 – 8pm / The Contagious Villa We’ve got an afternoon of cocktails, DJs and fantastic guests on Tuesday 21 June, get yourself on the wait list for one of our famous sundowners in the Contagious villa. Lively Worldwide and guests want… Continue reading CONTAGIOUS: THE FUTURE OF CREATIVITY

CORONAVIRUS PANDEMIC HAS CHANGED MANY THINGS, INCLUDING SHOPPING HABITS AND CUSTOMER BEHAVIOUR. THE NEXT MARKETING MEETING WILL FOCUS ON HOW TO BEST KNOW YOUR CUSTOMERS AND BE PREPARED FOR THE CHANGES TO COME. WE WILL OFFER TIPS ON HOW TO COMMUNICATE MOST EFFECTIVELY WITH YOUR TARGET AUDIENCE, HOW TO WIN THEIR LOYALTY AND HOW TO… Continue reading HOW TO GET KNOW YOUR CONSUMER WELL

We need to get serious about sustainability. Join us – in person! – on 9 June at VUE Leicester Square to find out which brands are leading the way, what agencies can do to galvanise change, and how you can make an impact on the biggest challenge facing humanity. Our insight-filled half-day event (9am-1pm BST)… Continue reading CONTAGIOUS: PLANET MATTERS

THE FUTURE OF TELEVISION: THREE DAYS. THREE SUMMITS. TWO AWARDS. LA TV Week comes to you this June and we’re excited to welcome you in-person to a stellar series of events.  Featuring the Advanced Advertising Summit, Next TV Summit, TV Tech Summit, MCN Wonder Women Awards, and 40 Under 40, we have a few days packed with all things… Continue reading LA TV WEEK: THE FUTURE OF TV

For the seventeenth time, media experts, representatives of the communications industry and state authorities will meet on 1st of June 2022 at the Congress Hall of Czech Television in Prague’s Kavčí Hory for the DIGIMEDIA 2022 conference. The main magnet will be this year’s thematic question marks: 2030: What does the future hold for terrestrial… Continue reading DIGIMEDIA 2022

Connect! The Future of TV will take place this year on Tuesday, 31 May 2022, in the city of Munich. The “MEDIENTAGE Special” in cooperation with MEKmedia will show current developments in the field of Connected TV and New TV. Following the conference, together with the German TV Platform, supported by MedienNetzwerk Bayern, we will… Continue reading CONNECT! THE FUTURE OF TV – CONFERENCE 2022

Topic: The Evolution of Effectiveness: The ARC project Advertising is only worthwhile if it is effective – Peter Field recently declared a “Crisis in Creative Effectiveness” – but Dr. Grace Kite, Economist and Founder of Magic Numbers, says that while advertising effectiveness may have declined in the past, her new research indicates a considerable uptick in return… Continue reading THE EFFECTIVENESS EVOLUTION

Media 360 is packed with insight, inspiration, and lively debate on the biggest issues impacting advertising and marketing. Media360 is the industry’s best loved event for a good reason. No other event delivers the exciting opportunities for senior industry leaders to network, collaborate and create better partnerships.

In the Kongresshaus Zurich, around 250 guests enjoyed the latest insights on TV and moving images together with the organisers, great TV experts and TV presenter Wolfram Kons. During an extensive lunch, the participants were finally able to network again.

The webinar The State of the Attention Economy with keynote speakers Karen Nelson-Field (Founder & CEO, Amplified Intelligence) and Florian Passlick (Associate Director & Senior Market Research Consultant, eye square).  Attention is becoming an increasingly important metric for advertisers to take into account. Karen explains how brands can apply attention to better measure their online advertising and better organize their… Continue reading THE STATE OF THE ATTENTION ECONOMY

Conversations, Insights and Inspiration on Convergent TV Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewing linear TV and streaming programming across a growing number of platforms. For marketers trying to amass scale and capture viewer engagement in a fragmented landscape, this new converged reality holds great opportunity. To help understand… Continue reading VAB CONVERGENT TV WEEK

The media landscape is rapidly changing, and with that comes inevitable shifts in power as media evolves. Join us in the debate over consumer behavioral changes, new universal measurement standards, and the metaverse (to name a few topics of many!).

Program: 13:30 Open door 14:15 – 14:30 Half-time transformation Juraj Felix and Tomáš Stránský 14:30 – 15:00 Key note: Foreign experience of digital transformation of a media house Steffen Damborg, 15:00 – 15:30 Data driven company, the basis of everything Josef Pokorný 15:30 – 16:00 Digital first and premium content: Moderated conversation with representatives from… Continue reading CROSS-MEDIA INSPIRATION