In the Kongresshaus Zurich, around 250 guests enjoyed the latest insights on TV and moving images together with the organisers, great TV experts and TV presenter Wolfram Kons. During an extensive lunch, the participants were finally able to network again.

The webinar The State of the Attention Economy with keynote speakers Karen Nelson-Field (Founder & CEO, Amplified Intelligence) and Florian Passlick (Associate Director & Senior Market Research Consultant, eye square).  Attention is becoming an increasingly important metric for advertisers to take into account. Karen explains how brands can apply attention to better measure their online advertising and better organize their… Continue reading THE STATE OF THE ATTENTION ECONOMY

Conversations, Insights and Inspiration on Convergent TV Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewing linear TV and streaming programming across a growing number of platforms. For marketers trying to amass scale and capture viewer engagement in a fragmented landscape, this new converged reality holds great opportunity. To help understand… Continue reading VAB CONVERGENT TV WEEK

The media landscape is rapidly changing, and with that comes inevitable shifts in power as media evolves. Join us in the debate over consumer behavioral changes, new universal measurement standards, and the metaverse (to name a few topics of many!).

Program: 13:30 Open door 14:15 – 14:30 Half-time transformation Juraj Felix and Tomáš Stránský 14:30 – 15:00 Key note: Foreign experience of digital transformation of a media house Steffen Damborg, 15:00 – 15:30 Data driven company, the basis of everything Josef Pokorný 15:30 – 16:00 Digital first and premium content: Moderated conversation with representatives from… Continue reading CROSS-MEDIA INSPIRATION