With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels.

Modern marketers understand balancing efficient short-term activities with effective longer-term brand performance is key – the question is how, and understanding where AI can add fresh value.

TV is renowned for its impressive ability to achieve reach and awareness in a short period of time, but to effectively build a brand, creativity makes all the difference.

MARKETING FESTIVAL 2024 rejects all conference stereotypes. Speaker appearances are not just scrubs for networking. And no, you can't buy a speaking opportunity there. Festival! With a unique atmosphere, energy, great people and a program packed from morning to morning. Marketing!'s DNA is to push the marketing industry in the country. Be there!

Join and get concrete guidance and inspiration on how to use AI effectively and achieve outstanding results (not only) in marketing.

The Super Bowl kicks off on Sunday, February 11 and per System1 tradition, we’re analyzing every ad airing during the biggest game – and the most anticipated advertising event – of the year.

Super Bowl LVIII is gearing up to be a game like never before, and that’s because fandom is changing. Younger generations are engaging with football through memes, pop stars, and personas which creates new opportunities and challenges for America’s greatest game.  

Join Ad Age on Feb. 6 to get a sneak peak of what will be the most talked about Big Game commercials, and go inside the process of creating these campaigns with brand leaders, agency executives and talent.

Which ads are the brand-building heroes that captured the hearts of the UK public in 2023? Using System1’s Test Your Ad platform, we measured the emotional responses of consumers to predict the commercial impact of all the new TV creative that launched throughout the year.

Webinar will focus on Gen Z’s behaviors around video content, social media, and sociopolitical issues, and how brands can engage with them in 2024.

Imagine learning about industry-shaping trends, discovering the strategies behind the world’s best campaigns, and hearing from a global cast of advertising…

Year after year, The Media Insights & Engagement Conference unites the industry to navigate content and explore new opportunities with insights-rich decision making.

Most Contagious delivers insights and inspiration that will help you create better, braver work.

The Future of TV Advertising is the leading international event focused on driving innovation in television advertising.

Accept invitation to the Creative Restart conference where we can meet and inspire each other together.

The 11th HbbTV Symposium and Awards takes place on November 29-30, 2023 in Naples, Italy.

Every year, 21st  November is the day when ACT (Association of Commercial Television), egta (Association of TV and radio sales houses) and the Global TV Group celebrate the power of the television medium worldwide. Celebrate this day together with ACTV (Association of Commercial Television).

TV Tech will highlight how the newest technologies transforming Media & Entertainment are revolutionizing how television is produced and distributed in 2024 and beyond.