Kategorie: ARCHIVE

Super Bowl LVIII is gearing up to be a game like never before, and that’s because fandom is changing. Younger generations are engaging with football through memes, pop stars, and personas which creates new opportunities and challenges for America’s greatest game.  

Join Ad Age on Feb. 6 to get a sneak peak of what will be the most talked about Big Game commercials, and go inside the process of creating these campaigns with brand leaders, agency executives and talent.

Which ads are the brand-building heroes that captured the hearts of the UK public in 2023? Using System1’s Test Your Ad platform, we measured the emotional responses of consumers to predict the commercial impact of all the new TV creative that launched throughout the year.

Webinar will focus on Gen Z’s behaviors around video content, social media, and sociopolitical issues, and how brands can engage with them in 2024.

Imagine learning about industry-shaping trends, discovering the strategies behind the world’s best campaigns, and hearing from a global cast of advertising…

Year after year, The Media Insights & Engagement Conference unites the industry to navigate content and explore new opportunities with insights-rich decision making.

Most Contagious delivers insights and inspiration that will help you create better, braver work.

The Future of TV Advertising is the leading international event focused on driving innovation in television advertising.

Accept invitation to the Creative Restart conference where we can meet and inspire each other together.

The 11th HbbTV Symposium and Awards takes place on November 29-30, 2023 in Naples, Italy.

Every year, 21st  November is the day when ACT (Association of Commercial Television), egta (Association of TV and radio sales houses) and the Global TV Group celebrate the power of the television medium worldwide. Celebrate this day together with ACTV (Association of Commercial Television).

TV Tech will highlight how the newest technologies transforming Media & Entertainment are revolutionizing how television is produced and distributed in 2024 and beyond.

VAB webinar will how an “one audience” strategy can help break down silos, simplify workflows and triage any areas where strategy may be breaking down.

The industry event of the year, the largest event dedicated to communication, marketing and media in the Czech Republic, is a unique opportunity to meet dozens of world leaders and influential personalities, as well as many colleagues from business.

AdAge regularly brings you inspiration and news from the field of brand management. This time on the topic: how the brand business is changing and what role marketing plays in it.

9th annual conference on the future and trends of the media industry. This time focusing on innovation and transformation of the industry.

The media industry, as a content creator and distributor, is undergoing significant changes where it needs to look for new business models and market opportunities. We are witnessing the rise of new paid services, particularly in the streaming video streaming space, but only time will tell which projects are viable. However, other types of even relatively new media, such as podcasts, are already approaching content monetisation.

Where have brands moved since the days of Mad Men and 90s classics? Is artificial intelligence a dirty word and the enemy of promotion? Not just that at this year's Brand and Content Conference 2023.