Kategorie: ARCHIVE
CONTAGIOUS: AD CAMPAIGNS (HOW TO MAKE THE BEST OF THE BEST)
In this special, hour-long livestream discussion, Contagious discuss the conditions and processes that engender world-class commercial creativity, and focus on practical tips and best pratices.
CONTRACTOR: Contagious
HOW CAN YOUR BRAND BETTER CONNECT WITH OVER-55S?
Over-55s are a massive segment - they account for one-third (32%) of the UK population (source: ONS) and own the majority (60%) of the nation’s wealth (source: gov.uk). This segment accounts for 65% of TV impressions - yet many brands find it hard to get it right when it comes to advertising to over-55s.
CONTRACTOR: SYSTEM 1
EGTA: INSPIRATION FROM US TV MARKET
What are the latest and biggest trends in the U.S. and how do European markets compare? What learnings influence strategic decision-making in 2023 and beyond?
CONTRACTOR: The Global TV Group
IPA: LEAD 2023
How the advertising industry, working together across brands, agencies, media and tech companies, can best help the UK achieve economic and social recovery from the pandemic, work alongside the new government and tackle the many challenges facing the entire industry. The half-day summit will be delivered in-person and online with a packed agenda, bringing together leaders from across the political, business and advertising spheres.
CONTRACTOR: IPA
ADWEEK WEBINAR: ADVERTISING AND MEDIA DATA TRENDS AND FORECAST: START THE YEAR OFF RIGHT
Dive into the key shifts impacting advertising and media in 2023
CONTRACTOR: ADWEEK
THE MARKETER’S TOOLKIT 2023: MARKETING IN A COST OF LIVING CRISIS
WARC has recently launched the Marketer’s Toolkit 2023: Global Trends Report. This is the first report as part of this year’s Marketer’s Toolkit, and provides marketers with a set of planning and decision-making tools for the year ahead. It identifies five key trends that will disrupt existing global marketing practices, and offers insights to help… Continue reading THE MARKETER’S TOOLKIT 2023: MARKETING IN A COST OF LIVING CRISIS
CONTRACTOR: WARC
WFA´ s MEDIA FORUM
WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.
CONTRACTOR: WFA
AD AGE NEXT
Disruptions including economic anxiety change how companies must approach consumers to win loyalty and build profitable brands. Ad Age Next: CMO will gather industry leaders in person for one-on-one conversations about strategies brands must take on various fronts to be best prepared for the new year.
CONTRACTOR: Ad Age
CTV’S AD-SUPPORTED TRANSFORMATION: EVERYTHING MARKETERS NEED TO KNOW
The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this… Continue reading CTV’S AD-SUPPORTED TRANSFORMATION: EVERYTHING MARKETERS NEED TO KNOW
CONTRACTOR: ADWEEK
MARKETING IN A FRAGMENTED MEDIA LANDSCAPE
Register for the Marketer’s Toolkit 2023 webinars hosted by regional experts in EMEA, APAC and North America. Our hosts will take a closer look at some of the five key trends highlighted in the Global Trends Report, analyse the threats, opportunities and best strategies to help you navigate 2023.
CONTRACTOR: WARC
THE FUTURE OF TV ADVERTISING GLOBAL
The Future of TV Advertising Global, the leading international advanced TV advertising thought-leadership event returns to Kings Place in London.
CONTRACTOR: Mediatel Events ltd.
TV KEY FACTS 2022
Join RTL ALLIANCE to learn more about Total Media trends – and what this means for advertisers and publishers!
MARKETING TOOLS
Lets keep up to date with the latest trends and the most effective marketing tools that can help you in your work.
CONTRACTOR: Tuesday
MOST CONTAGIOUS
Most Contagious delivers a year’s worth of insights and inspiration in a single day. Imagine learning about the most important trends for marketers, discovering the strategies behind the world’s best campaigns, and hearing from a global cast of industry pioneers and expert commentators. Most Contagious will be an IRL event at The Business Design Centre, London… Continue reading MOST CONTAGIOUS
CONTRACTOR: Contagious
AKTV CONFERENCE: SCREENVOICE TALKS about ATTENTION
The Association of Commercial Television invites you to on ScreenVoice TALKS conference. Matt Hill will speak on the topic of attention, followed up by the first ever research conducted for AKTV, the Czech edition of the Track the Success study. Program to be concluded with Dr. Grace Kite presenting how TV advertising helps online brands to grow.
CONTRACTOR: AKTV
THE WORLD TV DAY
In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.” Each year… Continue reading THE WORLD TV DAY
CONTRACTOR: The Global TV Group
NEXT CEO EUROPE: MOVING FAST IN EU STREAMING ECOSYSTEM
Nextv CEO Europe will gather leading CEOs from the TV, Telco, OTT and Entertainment industries to share insights, spotlight opportunities and define the way forward.
RITSON ON RECESSION” WEBINAR
Join Professor Mark Ritson and Jon Evans as they discuss ways to give your brand the best possible chance of being among the 9% that thrive following the recession
CONTRACTOR: SYSTEM 1