AD NATION 2023
A new Canadian thinkTV study on public and industry perceptions of television and advertising. How do they differ and where can we find intersections?
CONTRACTOR: thinkTV¨
EFFWORKS TRIPLE JEOPARDY OF ATTENTION
System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.
CONTRACTOR: SYSTEM 1
FINDING BRAND GROWTH IN GOOD (AND BAD) TIMES
Join this webinar to hear Kantar experts discuss how successful brands have strengthened their existing relationships with consumers and found growth during times of rapidly changing consumer attitudes and behaviours.
CONTRACTOR: Kantar
THE TV PLAYBOOK FOR ONLINE BUSINESSES
Thinkbox webinar shares learnings on the roles TV advertising plays, how this varies for different businesses and marketing objectives, and how the powerful combination of TV and search work together.
CONTRACTOR: Thinkbox
DEMYSTIFYING ADDRESSABLE TV ADVERTISING
What addressable advertising is ? How it differs from traditional TV advertising models, and how addressability can be applied to multiple TV advertising models.
CONTRACTOR: Synamedia
TV TECH SUMMIT
TV TECH SUMMIT will reveal the newest technologies that are transforming the business and revolutionizing how television is produced, managed and distributed.
CONTRACTOR: Future plc.
BVOD IN FOCUS: PLANNING FOR SUCCESS
Working together with Channel 4, ITV, and Sky, Thinkbox has undertaken a large-scale, multi-mode series of research studies with PwC and others to bring BVOD to life and answer the vital commercial questions.
CONTRACTOR: Thinkbox
WHY 2022 WILL BE A STRONG YEAR FOR LOCAL TV ADVERTISING
In this data-driven webinar, the experts at Marketron broke down the local TV advertising trends fueling this growth. Attendees learned about a variety of factors.
CONTRACTOR: Marketron
TV ADVERTISING’S UPSIDE DURING A DOWNTURN
Join Angela Voss, chief client officer at Marketing Architects, and Pete McGuire, CMO at home improvement company 1-800-HANSONS, for a look at how to meet performance goals with TV advertising.
CONTRACTOR: Marketing Architects
ONLINE TALK ON THE HALO EFFECT OF TV
VAB conducted a comprehensive analysis of hundreds of brands (both DTC and non-DTC) that have used TV advertising as a way to move their business forward. The work shows the huge impact TV has on driving business results and growth according to the brand lifecycle.
CONTRACTOR: VAB
ONLINE TALK ON ADVERTISING IN RECESSION
During this online lecture, Peter Field focused on several issues about marketing in recession: Why do marketers need to continue to invest in brand advertising? What type of advertising works best under current circumstances? And how can brands defend their share and size their market opportunity?
CONTRACTOR: Egta
ONLINE TALK ON STRATEGIES FOR MARKETERS TO GROW THEIR BRANDS AND INCREASE THEIR SALES THROUGH THE POWER OF TV
Mark Ritson hardly needs an introduction. This is the recording of a live virtual session organised by egta in cooperation with the Global TV Group.
CONTRACTOR: The Global TV Group
THINKBOX: EARNING ATTENTION: VISION AND SOUND IN ADVERTISING
This event by Thinkbox will explore how attention really happens and offer new insights to breathe fresh life into the attention debate.
CONTRACTOR: Thinkbox
VAB: HOW TV ADVERTISING GROWS BRANDS
A look at how TV can turn brands into household names, drive website traffic, successfully launch new products, cast a positive halo effect on to other digital platforms and grow a brand’s share of market. This discussion will equip you with the data and insights needed to include TV in your marketing plan and how it can be used to effectively deliver upon your marketing KPIs.
CONTRACTOR: VAB
ATTENTION IN CONTEXT’
What is attention, how does it work, how do you measure it (can you measure it?), and what do advertisers need to focus on in their media and creative to attract it?
CONTRACTOR: Thinkbox
FROM HYPE TO REALITY: THE FUTURE OF AI IN MARKETING
Join this webcast to gain a comprehensive understanding of AI’s role in modern marketing. Plus, get an exclusive sneak peek TO unveil the exciting potential paths AI can take.
CONTRACTOR: Ad Age
RACE TO THE TOP HOW BRANDS SHOULD RESPOND TO THE COST OF LIVING CRISIS
When budgets are tight, what are the risks of cutting spend? How do you make the case for supporting a brand to your internal finance team? And if you are able to spend through a downturn, what message and tone is likely to resonate with consumers?
CONTRACTOR: ITV
THINK TV: WHY TV IS STILL AT THE HEART OF EFFECTIVENESS
"Television has the unique ability to increase both sales, margin and profit." Says Peter Field in his talk Television is the foundation of effective advertising.
CONTRACTOR: thinkTV¨