THINK TV: WHY TV IS STILL AT THE HEART OF EFFECTIVENESS
"Television has the unique ability to increase both sales, margin and profit." Says Peter Field in his talk Television is the foundation of effective advertising.
CONTRACTOR: thinkTV¨
SYSTEM 1: WISE UP – GETTING ADS RIGHT FOR OLDER VIEWERS
System1 and ITV’s “Wise Up!” webinar shares the latest research on age representation in advertising from the report of the same name.
CONTRACTOR: SYSTEM 1
AD AGE WEBINAR: HOW MEDIA BUSINESSES CAN BREAK DOWN DATA SILOS TO DELIVER IMPACTFUL CUSTOMER EXPERIENCES
As competition for attention continues to intensify, media businesses must proactively deliver engaging customer experiences to attract, retain, and grow audiences. However, as a result of inadequate customer insights, many struggle to deliver on personalization and suffer from wasted marketing spend and churn. How to deal with it?
CONTRACTOR: Ad Age
DELIVERING THE GOODS: FMCG BRANDS ON TV
FMCG businesses are experiencing a wide range of disruptive pressures and effective communications will have a critical role to play in successfully navigating the challenges and opportunities that come with this for marketers. Our event delivered the inside track, with the opportunity to learn from FMCG TV success stories; explore category benchmarks for effective advertising, and indulge in the creative driving these businesses.
CONTRACTOR: Thinkbox
EGTA EXPERT SERIES: ATTENTION
In this interview from Egta Expert Series, lets explore, How do we define attention, and why is the industry focussing on this now? How does television drive attention? Is there a call-to-action for the European advertising industry?
CONTRACTOR: Egta
SYSTEM1: THE GIFT OF GREAT CHRISTMAS CREATIVE
While it may be too early to put up the Christmas tree and decorations or start planning your gift lists and festive menus, it’s the perfect time to reflect on the Christmas campaigns.
CONTRACTOR: SYSTEM 1
THE IMPORTANCE OF BUSINESS DRIVERS
Driving business growth is challenging at the best of times. In the current climate, the stakes have been raised even further. Keen to understand how Australia’s top brands are connecting with consumers, ThinkTV and Sky News have joined forces to showcase the skills of Australia’s ‘Business Drivers’.
CONTRACTOR: thinkTV¨
MEDIA OPTIMISATION: THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI
In this exclusive research presentation, ThinkTV CEO Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales volume, how to optimise your media spend to drive sales growth and why scale matters to ROI.
CONTRACTOR: thinkTV¨
UNWRAP TIPS FOR A 5-STAR FESTIVE SEASON IN 2023.
What can we learn from the best of the best to make Christmas 2023 just as merry? Put on your coziest jumper and get in the festive spirit for our webinar unwrapping creative effectiveness best practices.
CONTRACTOR: SYSTEM 1
BRANDING TRUTHS, LIES AND EVERYTHING IN BETWEEN
Watch interview of Joe Rogers, co-founder of The Contenders with marketing guru Mark Ritson.
CONTRACTOR: The Contenders
TV IN FOCUS: NEW TRENDS IN TV ADVERTISING
Matt Hill, Research & Planning Director, Thinkbox, looked at what’s happened to TV and video, why it’s happened, and what it means for the future. Who are the winners and losers? What of TikTok’s sudden emergence? Where is streaming going? And what does it all mean for video advertising?
CONTRACTOR: Thinkbox
GWI WEBINAR: WHY PEOPLE WATCH
In this webinar, GWI expert analysts put the viewership landscape center stage to showcase the biggest trends, and uncover subtle nuances in viewing habits across generations.
CONTRACTOR: GWI
LES BINET: 5 KEYS TO MAXIMIZING PROFIT IN TOUGH TIMES
These are challenging times for marketers – over the past couple of years we’ve seen supply shortages and rising inflation, not to mention the aftershocks of the COVID pandemic. Budgets are under pressure given economic uncertainty. The good news is there are several key steps you can take to maximize your marketing budget – and your returns – and help demonstrate that advertising is an important tool in driving incremental profit.
CONTRACTOR: thinkTV¨
ATTENTION BEYOND VIEWS FOR CREATIVE EFFECTIVENESS
Join Kantar in this webinar as we go deeper into the meaning of attention for advertising success, how to measure it and how to optimise your ads to capture attention. Experts from Kantar and Affectiva explore findings from their databases, Emotion AI analysis and share case studies to illustrate best practices.
CONTRACTOR: Kantar
AD AGE: THE STATE OF TV ADVERTISING
Ad Age’s State of TV Advertising is a must-attend event for brand marketers, media buyers and tech companies looking to understand how changes in the TV industry will impact their decisions.
CONTRACTOR: Ad Age
