ON DEMAND
THINKBOX: CRACKING CREATIVITY
How can we improve ad creativity? Thinkbox to unveil new studies examining creativity from every angle
CONTRACTOR: Thinkbox
THINKBOX: NEW TRENDS IN TV
Thinkbox will be sharing the most up to date data, with in-depth analysis including how TV viewing is evolving, what CTV actually is, and how the business of TV is changing as streaming services open up to advertising.
CONTRACTOR: Thinkbox
THE ILLUSION OF CHOICE
Summarizing the tips reviewed in the webinar, Shotton advises marketers to follow the “EAST” method: Make it Easy, Make it Attractive, Make it Social, and Make it Timely.
CONTRACTOR: thinkTV¨
8 BEST PRACTICES FOR DRIVING BUSINESS SUCCESS WITH YOUR STREAMING VIDEO CAMPAIGNS
This webinar will prepare you with the latest on streaming video behaviors and how they vary among cord loyalists, cord shavers, cord cutters and cord nevers.
HBBTV WEBINAR: HBBTV SOLUTIONS FOR SMALL AND LOCAL BROADCASTERS
The HbbTV webinar series will focus on HbbTV solutions and services for small and local broadcasters.
CONTRACTOR: HbbTV Association
HBBTV WEBINAR: ACCESSIBILITY SOLUTIONS WITH HBBTV
The webinar focuses on improving accessibility through HbbTV-based solutions.
CONTRACTOR: HbbTV Association
HBBTV WEBINAR: EXTENDING THE REACH OF HBBTV TA TO SET-TOP BOX MARKETS
In the webinar, you will hear about advertising targetable to specific target markets and what advantages does this solution bring over traditional TV advertising?
CONTRACTOR: HbbTV Association
IPA: TRENDING AND VISION 2023
This not-to-miss session will outline four of the top trends that will shape consumer mindsets and expectations in 2023 – and how our expert panel believe this will impact your audience, and the advertising industry as a whole.
CONTRACTOR: IPA
AD NATION 2023
A new Canadian thinkTV study on public and industry perceptions of television and advertising. How do they differ and where can we find intersections?
CONTRACTOR: thinkTV¨
FINDING BRAND GROWTH IN GOOD (AND BAD) TIMES
Join this webinar to hear Kantar experts discuss how successful brands have strengthened their existing relationships with consumers and found growth during times of rapidly changing consumer attitudes and behaviours.
CONTRACTOR: Kantar
THE TV PLAYBOOK FOR ONLINE BUSINESSES
Thinkbox webinar shares learnings on the roles TV advertising plays, how this varies for different businesses and marketing objectives, and how the powerful combination of TV and search work together.
CONTRACTOR: Thinkbox
DEMYSTIFYING ADDRESSABLE TV ADVERTISING
What addressable advertising is ? How it differs from traditional TV advertising models, and how addressability can be applied to multiple TV advertising models.
CONTRACTOR: Synamedia
BVOD IN FOCUS: PLANNING FOR SUCCESS
Working together with Channel 4, ITV, and Sky, Thinkbox has undertaken a large-scale, multi-mode series of research studies with PwC and others to bring BVOD to life and answer the vital commercial questions.
CONTRACTOR: Thinkbox
WHY 2022 WILL BE A STRONG YEAR FOR LOCAL TV ADVERTISING
In this data-driven webinar, the experts at Marketron broke down the local TV advertising trends fueling this growth. Attendees learned about a variety of factors.
CONTRACTOR: Marketron
TV ADVERTISING’S UPSIDE DURING A DOWNTURN
Join Angela Voss, chief client officer at Marketing Architects, and Pete McGuire, CMO at home improvement company 1-800-HANSONS, for a look at how to meet performance goals with TV advertising.
CONTRACTOR: Marketing Architects
ONLINE TALK ON THE HALO EFFECT OF TV
VAB conducted a comprehensive analysis of hundreds of brands (both DTC and non-DTC) that have used TV advertising as a way to move their business forward. The work shows the huge impact TV has on driving business results and growth according to the brand lifecycle.
CONTRACTOR: VAB
ONLINE TALK ON ADVERTISING IN RECESSION
During this online lecture, Peter Field focused on several issues about marketing in recession: Why do marketers need to continue to invest in brand advertising? What type of advertising works best under current circumstances? And how can brands defend their share and size their market opportunity?
CONTRACTOR: Egta
ONLINE TALK ON STRATEGIES FOR MARKETERS TO GROW THEIR BRANDS AND INCREASE THEIR SALES THROUGH THE POWER OF TV
Mark Ritson hardly needs an introduction. This is the recording of a live virtual session organised by egta in cooperation with the Global TV Group.
CONTRACTOR: The Global TV Group