THINKBOX: CRACKING CREATIVITY
How can we improve ad creativity? Thinkbox to unveil new studies examining creativity from every angle
CONTRACTOR: Thinkbox
METRICS THAT MATTER: A CANADIAN BRAND LIFT STUDY
TV has been proven to drive a range of business results, from top-of-the funnel brand building to bottom funnel sales activations. In this study, we’ve tracked how TV advertising impacts a number of critical brand metrics, like Awareness, Consideration and Value. Powered by YouGov’s BrandIndex research, the study covers a variety of categories including QSR, Auto and Financial.
CONTRACTOR: thinkTV¨
KANTAR CREATIVE EFFECTIVENESS AWARDS
Join this webinar on the most effective advertising. What makes the Kantar Creative Effectiveness Awards unique is that the judges are consumers. The winning ads are the ones that people consider to be the most creative and effective.
CONTRACTOR: Kantar
THE ILLUSION OF CHOICE
Summarizing the tips reviewed in the webinar, Shotton advises marketers to follow the “EAST” method: Make it Easy, Make it Attractive, Make it Social, and Make it Timely.
CONTRACTOR: thinkTV¨
8 BEST PRACTICES FOR DRIVING BUSINESS SUCCESS WITH YOUR STREAMING VIDEO CAMPAIGNS
This webinar will prepare you with the latest on streaming video behaviors and how they vary among cord loyalists, cord shavers, cord cutters and cord nevers.
HBBTV WEBINAR: HBBTV SOLUTIONS FOR SMALL AND LOCAL BROADCASTERS
The HbbTV webinar series will focus on HbbTV solutions and services for small and local broadcasters.
CONTRACTOR: HbbTV Association
HBBTV WEBINAR: ACCESSIBILITY SOLUTIONS WITH HBBTV
The webinar focuses on improving accessibility through HbbTV-based solutions.
CONTRACTOR: HbbTV Association
HBBTV WEBINAR: EXTENDING THE REACH OF HBBTV TA TO SET-TOP BOX MARKETS
In the webinar, you will hear about advertising targetable to specific target markets and what advantages does this solution bring over traditional TV advertising?
CONTRACTOR: HbbTV Association
AD NATION 2023
A new Canadian thinkTV study on public and industry perceptions of television and advertising. How do they differ and where can we find intersections?
CONTRACTOR: thinkTV¨
EFFWORKS TRIPLE JEOPARDY OF ATTENTION
System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the “triple jeopardy” of attention facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.
CONTRACTOR: SYSTEM 1
FINDING BRAND GROWTH IN GOOD (AND BAD) TIMES
Join this webinar to hear Kantar experts discuss how successful brands have strengthened their existing relationships with consumers and found growth during times of rapidly changing consumer attitudes and behaviours.
CONTRACTOR: Kantar
THE TV PLAYBOOK FOR ONLINE BUSINESSES
Thinkbox webinar shares learnings on the roles TV advertising plays, how this varies for different businesses and marketing objectives, and how the powerful combination of TV and search work together.
CONTRACTOR: Thinkbox
DEMYSTIFYING ADDRESSABLE TV ADVERTISING
What addressable advertising is ? How it differs from traditional TV advertising models, and how addressability can be applied to multiple TV advertising models.
CONTRACTOR: Synamedia
BVOD IN FOCUS: PLANNING FOR SUCCESS
Working together with Channel 4, ITV, and Sky, Thinkbox has undertaken a large-scale, multi-mode series of research studies with PwC and others to bring BVOD to life and answer the vital commercial questions.
CONTRACTOR: Thinkbox
WHY 2022 WILL BE A STRONG YEAR FOR LOCAL TV ADVERTISING
In this data-driven webinar, the experts at Marketron broke down the local TV advertising trends fueling this growth. Attendees learned about a variety of factors.
CONTRACTOR: Marketron
TV ADVERTISING’S UPSIDE DURING A DOWNTURN
Join Angela Voss, chief client officer at Marketing Architects, and Pete McGuire, CMO at home improvement company 1-800-HANSONS, for a look at how to meet performance goals with TV advertising.
CONTRACTOR: Marketing Architects
ONLINE TALK ON THE HALO EFFECT OF TV
VAB conducted a comprehensive analysis of hundreds of brands (both DTC and non-DTC) that have used TV advertising as a way to move their business forward. The work shows the huge impact TV has on driving business results and growth according to the brand lifecycle.
CONTRACTOR: VAB
ONLINE TALK ON ADVERTISING IN RECESSION
During this online lecture, Peter Field focused on several issues about marketing in recession: Why do marketers need to continue to invest in brand advertising? What type of advertising works best under current circumstances? And how can brands defend their share and size their market opportunity?
CONTRACTOR: Egta
