ONLINE TALK ON STRATEGIES FOR MARKETERS TO GROW THEIR BRANDS AND INCREASE THEIR SALES THROUGH THE POWER OF TV
Mark Ritson hardly needs an introduction. This is the recording of a live virtual session organised by egta in cooperation with the Global TV Group.
CONTRACTOR: The Global TV Group
THINKBOX: EARNING ATTENTION: VISION AND SOUND IN ADVERTISING
This event by Thinkbox will explore how attention really happens and offer new insights to breathe fresh life into the attention debate.
CONTRACTOR: Thinkbox
VAB: HOW TV ADVERTISING GROWS BRANDS
A look at how TV can turn brands into household names, drive website traffic, successfully launch new products, cast a positive halo effect on to other digital platforms and grow a brand’s share of market. This discussion will equip you with the data and insights needed to include TV in your marketing plan and how it can be used to effectively deliver upon your marketing KPIs.
CONTRACTOR: VAB
ATTENTION IN CONTEXT’
What is attention, how does it work, how do you measure it (can you measure it?), and what do advertisers need to focus on in their media and creative to attract it?
CONTRACTOR: Thinkbox
FROM HYPE TO REALITY: THE FUTURE OF AI IN MARKETING
Join this webcast to gain a comprehensive understanding of AI’s role in modern marketing. Plus, get an exclusive sneak peek TO unveil the exciting potential paths AI can take.
CONTRACTOR: Ad Age
RACE TO THE TOP HOW BRANDS SHOULD RESPOND TO THE COST OF LIVING CRISIS
When budgets are tight, what are the risks of cutting spend? How do you make the case for supporting a brand to your internal finance team? And if you are able to spend through a downturn, what message and tone is likely to resonate with consumers?
CONTRACTOR: ITV
THINK TV: WHY TV IS STILL AT THE HEART OF EFFECTIVENESS
"Television has the unique ability to increase both sales, margin and profit." Says Peter Field in his talk Television is the foundation of effective advertising.
CONTRACTOR: thinkTV¨
THINK TV: ILLUSION OF CHOICE BY RICHARD SHOTTON
Recording of a webinar with Richard Shotton on his new book Illusion of choice. What does the "EAST/EAST" method mean and what recommendations, backed by scientific evidence of human behaviour, does Richard Shotton give to marketers?
CONTRACTOR: thinkTV¨
SYSTEM 1: WISE UP – GETTING ADS RIGHT FOR OLDER VIEWERS
System1 and ITV’s “Wise Up!” webinar shares the latest research on age representation in advertising from the report of the same name.
CONTRACTOR: SYSTEM 1
AD AGE WEBINAR: HOW MEDIA BUSINESSES CAN BREAK DOWN DATA SILOS TO DELIVER IMPACTFUL CUSTOMER EXPERIENCES
As competition for attention continues to intensify, media businesses must proactively deliver engaging customer experiences to attract, retain, and grow audiences. However, as a result of inadequate customer insights, many struggle to deliver on personalization and suffer from wasted marketing spend and churn. How to deal with it?
CONTRACTOR: Ad Age
DELIVERING THE GOODS: FMCG BRANDS ON TV
FMCG businesses are experiencing a wide range of disruptive pressures and effective communications will have a critical role to play in successfully navigating the challenges and opportunities that come with this for marketers. Our event delivered the inside track, with the opportunity to learn from FMCG TV success stories; explore category benchmarks for effective advertising, and indulge in the creative driving these businesses.
CONTRACTOR: Thinkbox
EGTA EXPERT SERIES: ATTENTION
In this interview from Egta Expert Series, lets explore, How do we define attention, and why is the industry focussing on this now? How does television drive attention? Is there a call-to-action for the European advertising industry?
CONTRACTOR: Egta
SYSTEM1: THE GIFT OF GREAT CHRISTMAS CREATIVE
While it may be too early to put up the Christmas tree and decorations or start planning your gift lists and festive menus, it’s the perfect time to reflect on the Christmas campaigns.
CONTRACTOR: SYSTEM 1
THE IMPORTANCE OF BUSINESS DRIVERS
Driving business growth is challenging at the best of times. In the current climate, the stakes have been raised even further. Keen to understand how Australia’s top brands are connecting with consumers, ThinkTV and Sky News have joined forces to showcase the skills of Australia’s ‘Business Drivers’.
CONTRACTOR: thinkTV¨
MEDIA OPTIMISATION: THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI
In this exclusive research presentation, ThinkTV CEO Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales volume, how to optimise your media spend to drive sales growth and why scale matters to ROI.
CONTRACTOR: thinkTV¨
BRANDING TRUTHS, LIES AND EVERYTHING IN BETWEEN
Watch interview of Joe Rogers, co-founder of The Contenders with marketing guru Mark Ritson.
CONTRACTOR: The Contenders
TV IN FOCUS: NEW TRENDS IN TV ADVERTISING
Matt Hill, Research & Planning Director, Thinkbox, looked at what’s happened to TV and video, why it’s happened, and what it means for the future. Who are the winners and losers? What of TikTok’s sudden emergence? Where is streaming going? And what does it all mean for video advertising?
CONTRACTOR: Thinkbox
GWI WEBINAR: WHY PEOPLE WATCH
In this webinar, GWI expert analysts put the viewership landscape center stage to showcase the biggest trends, and uncover subtle nuances in viewing habits across generations.
CONTRACTOR: GWI