TV IN FOCUS: NEW TRENDS IN TV ADVERTISING
Matt Hill, Research & Planning Director, Thinkbox, looked at what’s happened to TV and video, why it’s happened, and what it means for the future. Who are the winners and losers? What of TikTok’s sudden emergence? Where is streaming going? And what does it all mean for video advertising?
CONTRACTOR: Thinkbox
GWI WEBINAR: WHY PEOPLE WATCH
In this webinar, GWI expert analysts put the viewership landscape center stage to showcase the biggest trends, and uncover subtle nuances in viewing habits across generations.
CONTRACTOR: GWI
LES BINET: 5 KEYS TO MAXIMIZING PROFIT IN TOUGH TIMES
These are challenging times for marketers – over the past couple of years we’ve seen supply shortages and rising inflation, not to mention the aftershocks of the COVID pandemic. Budgets are under pressure given economic uncertainty. The good news is there are several key steps you can take to maximize your marketing budget – and your returns – and help demonstrate that advertising is an important tool in driving incremental profit.
CONTRACTOR: thinkTV¨
ATTENTION BEYOND VIEWS FOR CREATIVE EFFECTIVENESS
Join Kantar in this webinar as we go deeper into the meaning of attention for advertising success, how to measure it and how to optimise your ads to capture attention. Experts from Kantar and Affectiva explore findings from their databases, Emotion AI analysis and share case studies to illustrate best practices.
CONTRACTOR: Kantar
AD AGE: THE STATE OF TV ADVERTISING
Ad Age’s State of TV Advertising is a must-attend event for brand marketers, media buyers and tech companies looking to understand how changes in the TV industry will impact their decisions.
CONTRACTOR: Ad Age
