67% OF CONSUMERS PREFER AD-SUPPORTED STREAMING OPTIONS TO AD-FREE ONES?

While subscription video on demand (SVOD) has become a streaming mainstay, ad-supported video (AVOD) is the hot new trend. But challenges abound in the rapidly evolving streaming landscape, with disjointed, uncurated and impersonal ad experiences.

The question is: What’s holding up AVOD progress and why is the consumer experience still overlooked?

This new study from Infillion delves deeply into how viewers judge varying ad lengths, the value they place on personalized ad experiences in exchange for their time, attention and privacy, and their evolving openness to streaming features that provide options and control. It explores how AVOD can evolve by becoming more relevant, personalized and interactive.

In this report on infallion.com you will learn:

• The various factors that impact CTV attention metrics.


• Where advertisers should lean in, to deliver more engaging experiences.


• How personalization can be balanced with privacy to boost viewer attention.


• Innovative ad formats that consumers would be open to receiving.


• Get this report and gain more insights into delivering a better advertising experience that consumers willingly opt⁠-⁠in for.

Source: adage.com