Helen Anglim from Condé Nast will give advice on how to build a brand in the media field at the 6th annual Fenix Awards conference.
On Tuesday 3 December, the sixth annual Fenix Awards Conference will take place at Forum Karlín, featuring presentations on innovation and best practice examples in brand, media and content marketing.
"If you're thinking about where brand communications are going, how to create content and what role traditional media will play in all this, this is the day for you. From overseeing influncery, to at the very least a bold rebrand of the Jaguar brand, all in one place. Plus it's the last chance before Christmas to meet everyone and use the space to prepare for 2025," says Fenix Awards director Katerina Borovanská.
Helen Anglim, Commercial Creative Director of Condé Nast, the publisher behind titles such as Vogue, Vanity Fair and Wired, will talk about the importance of brand building in the media field, as performance marketing is no longer enough.
Next up will be Jakub Folauf from TV Nova, who will talk about the rebranding of TV and its strategic plans for the future. Andy Sitta, head of the Brand Studio of Seznam, will show creative campaigns. Michal Kosař will explain how they work with employer branding at Česká spořitelna, which employs approximately 10,000 people. Otta Kovařík will present how they brought HR Giger to Alš's South Bohemian gallery. Denisa Arslanianová will describe how branding is done at Samsung.
The conference will also include a panel on influencer marketing with Erika Eliášová and Jonáš Čumrík. native advertising on the Czech market will be discussed by Martina Nosková from Vltava Labe Media, Andy Sitta from Seznam Brand Studio, Stěpán Dlouhý from Premium Media Group, Lucie Zadák from CNC Invest and Jitka Krulcová from Luxury Guide.
More information about the conference can be found here.
Source: mediaguru.cz
