In its first TV campaign, men's cosmetics Angry Beards demonstrates for the "right to balls".
Angry Beards men's cosmetics enters television for the first time with its commercial. The animated spot, which has been running on Nova Group stations since 16 January, introduces the brand as "the cosmetics that have balls".
"Our products are for men, and because we don't produce cosmetics for 'men's private parts' but for balls, we call them by their right names," explains Tomas Cech, owner of Angry Beards.
The campaign comes from Knowlimits agency. In addition to television, it will also be seen on the internet, YouTube and social media.
The Angry Beards brand offers cosmetics (not only) for beards. Among its best-known products are sports lubricants and deodorant for the men balls. The company relies on a controlled approach in its communication. Last year, it achieved sales of 180 million crowns in three European countries. Its latest campaign raised CZK 150,000 for the Movember charity project and 20,000 customers received a leaflet with instructions on how to self-examine their 'balls'.
Source: mediaguru.cz
