ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”
5. 12. 20245. 12. 2024IT experts and mathematicians agreed that AI would one day be a technological game-changer at a workshop at Dartmouth College in the summer of 1956. But then, on the face of it, nothing happened for a long time.
Meanwhile, in universities and research institutes, robots, chatbots and machines have emerged in recent decades that have become ever more sophisticated in their understanding of text, speech and the world around them. More advanced elements of machine learning were then embedded by companies into their devices without the average phone or computer owner taking much notice.
The turning point came on 30 November 2022, when US company OpenAI introduced its first ChatGPT model to the world. The mythical technology hidden in the computers of IT specialists, which fascinated science fiction authors and otherwise caused mostly embarrassment, became a global sensation almost overnight.
A mere two years later, I'm sitting in my living room, and the TV is blaring the line "life as a parent without a partner isn't always easy" while a non-existent little girl bounces around the living room no one has ever sat in. Her faux mum then starts a chicken made of ones and zeros burning in the oven.
The precipitousness with which artificial intelligence has come into all our lives raises questions. How many artificial humans will I soon see on a television series? Are we ready for it? And is AI becoming the new normal? After all, there is no more mainstream than the Czech TV screen. "I think we will see more and more AI-created video on TV," confirms the author of AI advertising, lecturer Ondřej Svoboda. And he adds that the first AI ad in the history of Czech TV was started by a funny coincidence.
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Source: denikn.cz