Czech Television and its channels maintained the highest share of the TV market in the 15+ audience group in full-time broadcasting this February. Overall, it recorded a share of 28.84%, down 0.9 percentage points year-on-year. In that audience group, the Nova group (27.97%) came close to CT, gaining less than two percentage points compared to February 2024. Close behind was the third Prima group (27.29%), whose share was 0.8 percentage points lower year-on-year. This is according to official data from ATO-Nielsen.
In primary airtime in all key audience groups, as well as in all-day broadcasting in the 15-54 and 18-69 groups, the Nova group has the highest share. Compared to last February's results, Nova improved in all audience categories, with a significant increase in prime-time share. Nova is the only group in the strong three to improve year-on-year.
Televize Seznam also continues to grow. It ended February with a share of just under 2% and increased its share in the wider 15+ group by 0.5 percentage points. In its primary 18-69 group, its share increased by 0.4 percentage points. This represents a 21% increase year-on-year. It is also increasing its share in prime time.
The Barrandov Group confirmed the stabilisation of results and year-on-year improvements in the 15-54 audience group and in the 18-69 in the evening. TV Barrandov's main channel showed a slightly better result in February in the wider 15+ group compared to the same month last year (+0.05 pp).
Share of TV groups (%), February 2025, all day
*including Televize Seznam. Year-on-year change shown in percentage points. Source: ATO-Nielsen, TV Live+TS0-3 as of March 4, 2025Share of TV groups (%), February 2025, prime-time
*including Televize Seznam. Year-on-year change in percentage points; Source: ATO-Nielsen, TV Live+TS0-3 as of 4 March 2025. Prime-time = 19:00-23:00Skokanem TV Nova
Of the individual stations, TV Nova posted the highest year-on-year increase in February. In the over-15 audience group in all-day broadcasting, it was almost one percentage point. The news channels CT24 (+0.86 pp) and CNN Prima News (+0.53 pp) also performed well. The Nova Gold (+0.5 pp.), Televize Seznam (+0.5 pp.), Prima Krimi (+0.36 pp.) and Nova Lady (+0.23 pp.) also posted higher shares in February.
Sumava King of the Month
The most watched programme of February was the opening episode of the trilogy Král Šumavy: Fantom temného kraje (Nova), which was watched by 1.26 million viewers (15+, share 32%). This was followed by Televizní noviny (Nova), whose most-watched edition was on 2 February 2025, with 1.22 million viewers, and the top three were rounded off by Zázraky přírody (CT1) with 1.15 million viewers (episode broadcast on 1 February 2025). All shown for CS 15+.
Source: mediaguru.cz
