Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three.
Czech Television stations remained the strongest TV group in all-day viewership in the over-15 category in March. Their share was 28.91%, down 1.3 percentage points year-on-year. The second group, Prima, came close, with its share in that audience group increasing by 0.5 percentage points year-on-year to 28.24%, according to official ATO-Nielsen data.
The Nova group was once again the strongest in prime time in March across all critical target groups. It also achieved the highest shares in all-day viewership in the 15-54 and 18-69 audience groups.
Of the top three, Prima was the only group to improve year-on-year in all prime-time audience categories and in all-day viewing in the universal 15+ group.
Atmedia's representation also continues to grow, approaching the 7% mark (6.8%) in the 18-69 audience group. And Television Seznam continues to increase its share year-on-year, almost reaching a 2% share in 15+ and 2.18% in 18-69, where it sells advertising.
Deatiled data and the most favourite TV shows of the month available here.
Source: mediaguru.cz
