The cumulative share of Czech TV stations exceeded 30% in the over-15 audience group in the first half of 2024 and was the highest among all domestic TV groups. It accounted for 30.49% of all-day broadcasting, which was 0.4 percentage points higher than in the first half of 2023.
In the universal 15+ group, Prima achieved the second highest share in the first half of the year. Its aggregate share decreased slightly year-on-year, which is true of rival group Nova.
Nova remains number one in its primary audience group 15-54 and also has the highest share in the 18-69 audience group.
Growth continues for the Atmedia representation, which broke through the 6% mark in the first half (15+, all day). Television Seznam also reported a slightly better result than in the first half of the previous year.
Czech Television also remained narrowly first in prime time 15+. In the younger viewer categories 15-54 and 18-69 in the evening time, Nova was the strongest group.
Share of TV groups (%), all day, H1 2024
![](https://www.screenvoice.cz/wp-content/uploads/2024/07/sledovanost-1.-pololeti-2024-1-1.png)
Share of TV groups (%), prime-time, H1 2024
![](https://www.screenvoice.cz/wp-content/uploads/2024/07/sledovanost-1.-pololeti-2024-2-1.png)
Source: mediaguru.cz