More than a fifth (22%) of the Czech online population aged 15 and over associate a specific brand with Christmas. The brands most commonly associated with Christmas are Coca-Cola and Kofola. This was reported by about half of the respondents who associate a brand with Christmas. It results from the Nielsen Admosphere research for MediaGuru.cz. This was followed by Orion, Pilsner Urquell and Hellmann's.
Which brands are they? (Base: Do they have a specific brand associated with Christmas)
- Coca-Cola: 52.1%
Coca-Cola: 50.5%
Orion: 13.2%
Pilsner Urquell: 4.5%
Hellmann's: 2.7%
Other: 29.6%
More than 45% of respondents also said that they had a favourite Christmas-themed advertisement. Less than 9% of the respondents mentioned a Coca-Cola advert.
Source: mediaguru.cz
