Artificial Intelligence tools have created the individual images of the new TV ad for the comparator ePojisteni.cz.
Comparison engine ePojisteni.cz presents a new TV campaign called "Compare Smartly". Once again it links up with monkeys, however this time the production has been provided by artificial intelligence.
"The form in which the new TV campaign of our brand ePojisteni.cz was created is truly revolutionary, and not only by Czech standards. It is not a CGI animation, but a 100% rendering of individual images of the ad by artificial intelligence tools. This is the first time in the Czech Republic that a TV commercial of similar proportions has been created in this AI way," explains Petr Princ, the brand manager, explaining the uniqueness of the concept.
The entire concept and script was created under the supervision of internal brand team of Petr Princ and Michaela Chmelíková, while the actual implementation was entirely in the hands of artificial intelligence produced by Ydeal.
"The first results of search and audience response show that people have received the news very well, and we are thrilled to bring not only an innovation in advertising creation, but also a campaign that really resonates with the public," adds Princ.
The campaign was launched in March and will run until the end of 2025. It will alternate between 20 and 30-second spots that will air primarily on TV Prima stations and in online environments. The entire campaign will also be transferred to UX, which will be matched by other visual elements of the ePojisteni.cz brand.
Source: mediaguru.cz
