The Effie advertising effectiveness competition has announced the nominated campaigns that will emerge as this year's winners.
Effie Czech Republic, organised by the Association of Communication Agencies (AKA), today unveiled its shortlist for the 2024 edition at the Forum Media conference. The most represented clients on the shortlist are Plzeňský Prazdroj, Česká Spořitelna, L'Oréal, Vodafone and AmRest.
100 entries were submitted to the 27th annual advertising and marketing effectiveness competition, Effie Czech Republic. The jury, consisting of representatives of commissioning bodies, communication agencies, media agencies and research agencies (members of the SIMAR association), selected the shortlist and awarded "medals" to the successful entries at a joint meeting on 15 October.
"The Effie shortlisting itself is a significant award. All evaluations, scoring and jury procedures are recorded in time series, and thanks to long-term work with data and continuous improvement of the competition, we eliminate bias and personal preferences," said Petra Jankovičová, president of AKA, who also moderated the jury meeting together with Ondřej Novák.
"Traditionally, we have seen a high number of quality entries in the Digital Marketing category and also in the Beverages category, where it is evident that it is a good practice in this segment to regularly measure and evaluate the impact of communication on the brand, its perception and, above all, on sales. At the same time, we see that the number of quality entries is increasing in categories such as PR or activation campaigns," she added.
The full shortlist can be found in the file below.
Effie 2024 Shortlists
The Effie Awards ceremony will take place on 14 November at Kino Lucerna, hosted by the Renata Rosendorfská and Jan Suda.
Source: mediaguru.cz
