As the media industry transforms, the TV business has seen unprecedented interest in the past two years. The overall picture is influenced by news media combined with savvy marketing and PR. But how do industry professionals see the changing industry? Digital TV Europe's regular report provides an interesting perspective. The research among 320 executives straight from the heart of the TV business looked at what developments can be expected over the next two years.
Perhaps the most interesting view from the survey says that there will be a convergence of traditional pay TV and streaming. According to 28% of respondents, the distinction between the two services will even disappear. A further 26 % then expect streaming services and pay TV to continue to grow separately, with streaming services growing faster. 36 % then expect streaming services to grow on the one hand and linear TV to decline on the other.
The numbers are interesting, not least because the dramatic ride for streaming services in particular has ended after the end of the covenant, at least according to the earnings results, but of the continually changing plans of some media giants, including cost-cutting.
Q: How will the balance between traditional pay TV and streaming change over the next two years?, source: Digital TV Industry Survey 2022, N=320What else will TV content not miss? Perhaps the most significant consensus is around ad-supported streaming. So-called AVOD and FAST services are expected to grow the fastest of all in the next two years, according to 64% of respondents. This is followed by paid SVOD platforms (46 %). Another strong voice attributes a promising future to live sports streaming. According to 53 % of respondents, buying exclusive sports rights will be essential for the development of streaming on linear and SVOD platforms.
Meanwhile, from the perspective of individual players, media professionals attribute the biggest impact for the coming years in digital video distribution to Disney (25 %), which has thus overtaken Netflix (22 %) in the expectations of the professional public. This is followed by Amazon (21 %), Apple (11 %), TikTok (7 %) and others.
Source: mediaguru.cz
