Farm Živina has launched its first TV campaign, in which it has bet on sponsor messages.
Farm Zivina has launched its first television campaign. Since 11 April, it has had sponsorship messages on Nova Group stations, where they will be seen until 26 April. Furthermore, the campaign, called "Love at first bite", uses social networks, online advertising and direct promotion.
Živina is a family business founded by Martin Kudera together with two other partners. It focuses on the production and sale of quality food, without added preservatives, colourings or artificial flavourings. The production, which is located in Přerov, uses traditional recipes with respect for nature. Its products include kimchi, Asian sauces and nut creams, which are placed in a forest setting in the campaign, referring to the purity of nature. The last part of the sponsor message features Mr. and Mrs. Kuder.
The campaign also communicates a 25% discount, which will be offered not only on television, but also on the internet, social media and through telephone outreach. "Although the campaign is primarily an acquisition campaign, we have offered the 25% discount in advance to our loyal customers. We were already actively calling them a week before the campaign to alert them to the current discount. During the campaign, we also focused on the brand visibility at our partners' stores, such as Sklizeno, Scuk, Rohlík and now Boxxi.cz," says Markéta Kudera, who is in charge of Zivina's marketing.
The campaign was created by the Brainz Disruptive agency and the production was handled by WeTrust. Nurare is taking care of the promo.
Source: mediaguru.cz
