The fast-growing company, which recently surpassed the one billion CZK mark in cumulative sales (it took nine years of existence to do so), started investing more in brand channels at the beginning of the year.
"In the increasingly aggressive world of online marketplaces, brand strength, customer approach and quality will be absolutely essential in the future,"
said co-founder Martin Kůs at the time. That's why in mid-November, Vuch for the first time included television in its mediamix, which has so far been dominated by online and social networks.
"We proudly took to the TV screens to celebrate every woman who knows how to make herself happy and show it to the world,"
says the brand on its website.
She chose the creative team Jinej gang to work on the spot, which she says was an obvious choice. "We needed someone who understood our energy and philosophy, and Jinej Gang delivered on that," she explains. The main role of the gardener, who after delivering the "vouchers" leaves the flowers lying around and, oblivious of her outfit and her face from the dirt, confidently strides down the street in Prague's Ořechovka district with a Neela Green handbag over her shoulder, was played by Slovak actress and writer Vlastina Svátková. The musical accompaniment with the "vibe" of Czech soda is Strauss' symphonic poem Also sprach Zarathustra.
"The whole collaboration has resulted in a great advertisement that characterizes us exactly,"
the brand's representatives take stock of the birth of the spot, the aim of which will be to further strengthen the Vuch brand. According to Martin Kůse, its spontaneous awareness in the Czech Republic has increased from 28 percent to 43 percent since last year and three times more people mention it in "Top of Mind" than its nearest competitor.
Source: mam.cz
