The Fle Media Awards, a competition that recognises innovative use of media and a creative approach to media investment planning, has announced the shortlist for its 19th edition. Of the 55 entries, 25 campaigns were nominated in 12 categories.
The agency with the most campaigns on the shortlist is Wavemaker Slovakia (6 nominations, alone or in collaboration with MUW Saatchi & Saatchi or Zaragoza). OMD and Fuse have two nominations each for the Renault campaign, followed by Leo Burnett and Publicis for the Ikea and Zaraguza campaigns.
Among the sponsors, Slovenská sporiteľňa ( 3 nominations), Lego Trading, O2 Czech Republic, Plzeňský Prazdroj, Renault Czech Republic and Slovak Telekom each have the most work on the shortlist.
Fle Media Awards 2024 Shortlist
Source: FlemediaThe entries were evaluated by a jury of 121 experts in media planning and marketing communications from the fields of sponsors, media, advertising and media agencies.
"For this year's edition, we have worked a lot on the comfort for the contestants and the judges, and we are happy that the new system we have developed has proved its worth and that there has been positive feedback. As far as the shortlist is concerned, this year's specificity is the large number of categories in which only one entry made it to the shortlist, and during the jury meeting we can expect an excited discussion on which category to award the prize and where to decide not to award it," said Hynek Cimoradský, managing partner of the organizing company Flemedia.
Detailed information about the shortlist can be found on the competition website here.
Source: mediaguru.cz
