“After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider Intelligence’s Ethan Cramer-Flood of the 9.7 per cent total worldwide ad spending growth, the fastest Insider Intelligence has forecast since it began tracking in 2011 (besides 2021’s pandemic-rebounding spike).
Source: Insider IntelligenceTraditional ad spending will get a boost from the Summer Olympics, political advertising, and “better macroeconomic conditions,” while digital ad spending will make up 70 per cent of worldwide spending this year and almost three-quarters of spending by 2027.
“Because of that huge share figure, the metrics for total media advertising now largely mirror the metrics for digital,” added Cramer-Flood added.
Source: advanced-television.com
