The final of the American National Football League, called the Super Bowl, takes place this year on Sunday, February 13. In addition to the sporting experience, it is also an advertising event where advertisers traditionally outdo themselves with their commercials. Established advertising brands such as Pepsi, Budweiser, Doritos and BMW will be joined this year by newcomers such as Crypto.com.
NBCUniversal is charging $6.5 million for a half-minute ad spot this year, plus production costs and investment in digital advertising. The sponsors really don't skimp on their Super Bowl spots, as evidenced by the number of famous names such as Idris Elba, Lindsay Lohan, Snoop Dogg, Arnold Schwarzenegger and Martha Stewart who appear in the ads.
Budweiser – A Clydesdale’s Journey (agentura: VaynerMedia)
Bud Light Seltzer Hard Soda – Land of Loud Flavour (Wieden+Kennedy)
Busch Light – Voice of the Mountains (The Martin Agency)
PepsiCo – Road to Super Bowl LVI (VML)
Doritos: Push It – Flamin’ Hot (Goodby Silverstein & Partners)
Lay’s – Golden Memories
Booking.com – Idris Calls his Legendary Spokes-Blokes for Advice
BMW – Something Electric is Brewing (Goodbye Silverstein & Partners)
Source: mediaguru.cz
