Half of the Czechs are interested, while in the host country interest is lukewarm
The sporting event of the year starts in Paris this Friday. Research by Ipsos in 34 countries has shown significant differences in the level of interest in the Games. People in Asia are most interested in the Games (China 86%, Thailand 77%, Indonesia 75%), while people in Belgium (38%), Japan (40%) and Hungary (44%) are least interested.
In the host country France, interest is rather lukewarm, with less than half of the population interested in games. However, in all countries except Turkey, the level of interest in this year's Games is higher than in the last Summer Games in Tokyo.
In the Czech Republic, interest is rather average, with half of the population (52%) interested in the Games. Men are more interested, and interest also increases with age and education.
Athletics and tennis attract the most
Among specific sporting events, Czechs are most looking forward to watching athletics (34%) and tennis (29%), followed by gymnastics, football, water sports or cycling. Czechs are significantly more interested in watching sport climbing (13% Czech Republic, vs. 3% globally).
Men are more interested in football, while women plan to watch gymnastics and water sports more often.
Globally, football is the most anticipated sporting event (28%) followed by athletics (26%) and gymnastics (20%).
Sports collections appeal especially to young people
This year's sportswear collection of the Czech team was noticed by 71% of the Czech population. 37 per cent of them said they liked the collection, while more than half (59 per cent) disliked it.
"The sports collections appeal especially to the younger generation, who are more open to modern trends. In the 18-26 age group, almost half said they liked the collections. There is no significant difference between men and women," says Jakub Malý, Director of Ipsos.
Games help bring people and nations together
Almost 8 in 10 people across the world agree that the Paris Games are an opportunity for the whole world to come closer and work together (72% agreement in the Czech Republic, 75% globally), bring us closer together as one nation (75% Czech Republic, 72% globally) and that the sports teams make people proud of their country (79% Czech Republic, 78% globally).
The majority of respondents also agree that ongoing war conflicts or economic situation, but also the climate crisis (impacts of travel, construction) should not prevent the event from taking place.
7 out of 10 Czechs (vs. 80% globally) say that the Games motivate young people to be active in sport. However, only 34% of Czechs (vs. 55% globally) say they are personally motivated to play active sports.
The research in the Czech Republic was conducted in July 2024 on a representative sample of the Czech Republic's internet population aged 18-65. A total of 1019 respondents participated. The research was conducted using the Ipsos online panel Populace.cz.
The global survey was conducted in 33 countries, with a total of 24,531 respondents, always a representative sample for the country. The research was conducted in May and June 2024. Details of the global research are here.
Source: mam.cz
