But don't worry, here are some of our favorite stunts, OOH campaigns, social strategies and expert insights that outline how it should be done.
Eye-catching Valentine's Day Stunts
Whether it is sending scorpions to one's ex or baking red velvet cookies for 'MILFs', brands have crafted a fair number of head-turning stunts over the years to celebrate the holidays and big events. At their heart, these stunts are meant to set brands apart from those who are adhering to tradition, and some have been more successful than others. Here are some of our favorites.
Galentine’s Hotline
Beauty brand Olay (via Procter & Gamble) and TikTok’s viral “breakup queen“ Kat Stickler jointly launched the Galentine’s Hotline, designed to help fill the void so you don’t backslide into texting your ex.
‘Mal-Entine’s’ Cards
Dewar’s Scotch Whiskey (via Bacardi) and former Esquire editor Jay Fielden have the perfect gift for the special sardonic scholar in your life: 12 different ‘Mal-Entine’s,‘ paired with the new Dewar’s 12.
Babybel tempts the vegan-curious to lose their ‘V-card'
Snack cheese brand Babybel (via Bel) wants to help the vegan-curious go all the way. The ’Babybel first time experience’ is a kit designed to spark a vegan romance and comes with a heart-shaped vegan cheese box, two matching robes, a cozy blanket, a snacking board and wine glasses.
Merry & Scary Holiday OOH Campaigns
In a world of digital-first advertising, a well-crafted out-of-home advertisement continues to be relevant and effective today. And with the rise of DOOH (and programmatic DOOH), the medium is poised to back a comeback as more agencies are starting to embrace the technology. From spooky Halloween billboards to mindful Ramadan campaigns, here are some of the best examples of OOH success.
How Fanta put the 'BOOH' in OOH...
The brief: Fanta (via The Coca-Cola Company) wanted to strengthen its position as a fun, unexpected, and the number one Halloween drink among young people. But it needed a way to reach this discerning audience engrossed in TikTok, YouTube, and Netflix.
The idea: At that time of year, Sweden is a very dark place, a perfect time to use projection to light up the streets with significant visual impact. The team created a special build around one of Stockholm's giant digital out-of-home screens.
Tesco’s Ramadan DOOH billboard
The occasion: Ramadan is one of the biggest festivals for the Muslim community. Within the UK, over 4 million Muslims observe and celebrate throughout the month. Tesco, in partnership with Kinetic, MediaCom, BBH London, DOOH.com and The Unmistakables, crafted a digital billboard that fills with food as the sun sets.
The ad: Prior to sunset, the message displayed empty plates, with the plates filling up at sunset with a supporting message. The creative message worked in perfect harmony with the media placement, using the latest day-and-night digital technology to display a fasting and non-fasting message.
Digital marketing strategies to get ahead each holiday season
Alas, stunts and billboards aside, social media continues to be the mercurial ad medium that can make or break a brand's success. But as experts can attest, a holiday social campaign is not as simple as slapping a bow on your products and calling it a day. Thanks to Open Mic, The Drum's self-publishing platform for the marketing community, hundreds of industry leaders have offered their expert insight on how to best craft your holiday social.
Source: linkedin.com
