On Monday 9 September, the final evening of the Impact Czech Awards, formerly known as the IMC Czech Awards, took place at the Jazz Dock. A total of ten agencies and a number of their collaborators and clients were awarded at the 22nd edition.
The first prize of the competition in the form of the Grand Prix went to Momentum Czech Republic for the campaign "I Love Pension" for Komerční banka. The Agency of the Year was Triad Advertising and the Client of the Year was L'Oréal Group. All awarded projects are eligible to compete for prizes in the European Impact Awards competition, organised by the European Association of Communication Agencies (EACA).
In total, seven gold, 11 silver and 11 bronze medals were awarded in 12 categories. Triad Advertising, McCann Prague, Momentum Czech Republic and Good Game were the highest scoring agencies.
The "I Love Pension" campaign was awarded in three categories, twice with gold and once with silver. The central character of the campaign is the digital influencer Just.ina, who represents the future of old age. She shows young people that their retirement can be great, full of interests - they just need to prepare for it. Those who start investing at a sensible age will only need to set aside a small amount on an ongoing basis.
Source: Komerční banka
In the Influencer Marketing category, the jury awarded gold to the Anti-Action Speedrun campaign by Good Game for L'Oréal Group. Alongside this, it also won silver and bronze awards in other categories. It also won silver in the Brand Building category.
Source: Good Game
Radegast (Plzeňský Prazdroj) and agency Triad Advertising also won a gold award for its "beer from the air" campaign, which is part of the brand's sustainable activities in an effort to reduce water consumption.
Source: Plzeňský PrazdrojAnd also a gold award goes to agency Triad Advertising for the campaign "Horalky Peanut Butter - A New Dimension of a Conservative Brand" for I.D.C. Holding. It holds two golds, in the Product Launch and Integrated Communications categories.
Source: IDC Holding
The highest recognition also went to the campaign for ČAP "National Day Without Haste 2024" by McCann Prague, in the category Public Procurement.
Source: ČAP
Common photo of all award winners"We are pleased to see companies from various industries, be it financial services, FMCG or the non-profit sector, among the medalists. This makes the competition diverse," comments Tomáš Hájek, Executive Director of ADMEZ, which co-organises the competition.
"It's fair to say that this year we had slightly fewer entries than last year. But I think this is due to the trend in marketing in general. Everything comes in waves and we are just now, relative to past years, reflecting that," said Markéta Moreno, chair of the competition .
The Impact Czech Awards (originally called the IMC Czech Awards) is a competition that recognises the best of Czech integrated marketing - i.e. campaigns that do not rely primarily on television, but involve other forms and elements of direct communication.
Source: mediaguru.cz
