UNESCO, in cooperation with Ipsos, recently published a groundbreaking study looking at the sources of misinformation in countries where elections will be held next year. The results of the study offer a fascinating insight into the media landscape, particularly in Austria.
The latest study, carried out by Ipsos on behalf of UNESCO, shows that television and radio play a key role in Austria's information gathering. A global comparison shows that traditional media - especially television - are also considered the most trustworthy sources in terms of credibility and the quality of the news provided.
Trust in the traditional media: A comparison of the situation in Austria
A survey conducted in 16 countries including Croatia, the US, Algeria, Mexico, Ghana and India showed that 56% of internet users get their news from social media. As reported by ORF.at, TV remains the main source of information in Austria with 45%, followed by social networks (36%), radio (31%) and news websites (25%).
When it comes to trust, linear media is leading the way beyond Austria. A full 66% of respondents trust news broadcast on TV, 63% trust radio news and 61% trust print media - compared to just 50% who trust social media news. This survey highlights the fact that 68% of respondents believe that 'misinformation' is most prevalent on social media. Radio appears to be the medium with the lowest risk of misinformation.
The need for action and measures to change
The results of the study not only confirm the importance of traditional media as trustworthy sources of information (especially in Austria), but also underline the urgent need for state regulation of social media. UNESCO therefore proposes, as part of a seven-principle plan, the creation of independent regulatory authorities that will work closely together to ensure the integrity of the platforms. In addition, measures such as transparency of algorithms, user training as well as increased safeguards during sensitive periods such as elections are also being considered.
For more information and the full results of the Ipsos study, please visit unesco.org.
Source: screenforce.at
