Skipping of ads in the rewind view of internet operators offering Prima Group channels will be possible from June after four minutes.
From 1 June, internet and IP TV operators must extend the time after which it is not possible to skip an advertising block on FTV Prima channels from three to four minutes. MediaGuru already reported on this intention in an interview with representatives of the media group in March. Blocking of rewinds only applies to advertising blocks, the function of the programmes themselves remains unchanged.
"Dear customers, let us inform you about the increase in the time limitation of ad rewinds on FTV Prima channels. According to the concluded license agreement, we are obliged to increase the limitation of the rewind time from the current 180 to 240 seconds from 1 June 2023. This limit will be increased on 30 May 2023 to give us time to verify its functionality," the company 4NET.TV, which, in addition to its own TV service, also develops a TV platform for the operator Telly, wrote to its clients on Friday 26 May.
"We announced this plan, where we are going for the option of skipping ads after three minutes, which is half of the ad break, to operators at the Chamber of Commerce in September 2021. We also mentioned here that we are planning to increase from three to four minutes in the future. There is no reason why an IPTV viewer should see fewer ads than any other," FTV Prima's Lukáš Kubát explained to MediaGuru in March, adding that the limit setting will not change for operators that have the option to insert online ads.
Source: mediaguru.cz
