Few of us can go without TV
Half of the Czech Republic watches TV every day. Another fifth at least a few times a month. On the other hand, only 5% of us do not watch TV at all. That is, much less than those who boast about it over hot tea in a café. The best way to sell fluffy slippers, geriavit and trekking poles is through a TV campaign, because almost everyone in their fifties and sixties sits on the couch in front of the TV.
List, Android and family
What else does the data say about people who have a remote control growing into the palm of their hand? They're more likely to be less educated, happy to read a magazine with a crossword puzzle and some deeply human story of a superficial celebrity. They are more likely to use Seznam to search, even nowadays they text on New Year's Eve and prefer Android to iPhone. In short, they're frozen ten or twenty years behind.
And 68% of them put their family first (only 39% of non-viewers). Apparently, if you turn the TV up really loud, you can get through the Christmas holidays with your parents, partners and children quite peacefully.
Streets by proproberem on Facebook
You'd think that anyone who has a TV doesn't need another screen. But even on Facebook, TV geeks spend more time than those who ignore the telly. Maybe they are discussing what the Klyms, Herman and Marek Vasut are up to on Ulica. On the other hand, watching YouTube doesn't make sense to TV watchers, it's too similar.
Mountains only on number two
TV addicts don't like to go to the mountains. There's signal problems, and you'll enjoy the snowy scenery more with a documentary on two. So the trekking poles end up unused in the closet.
But also to break down some of the stereotype: while viewers experience the travails of actresses and singers in tumultuous relationships with actors and singers more strongly, they are just as interested in politics, economics and global issues as non-viewers. Only the former are more puzzling in their view of Czech and world events.
TV advertising still works
And finally, one good news for us marketers. Those who watch TV have a better relationship with the brands they watch than those who ignore it. So traditional TV advertising clearly still works!
Source: boomerang.agency
