Starting in January, 15s spots aimed predominantly at a younger traveller audience aged 25-35 will run for eight weeks on the Discovery Channel, selected Prima Group TV and Óčko and Seznam TV channels. The TV advert introduces the "Kiwi-code", the capabilities of the Kiwi.com algorithm behind finding unique travel itineraries and cheap flights.
We give customers a choice through our, as we like to say, travel hacks. These not only save money, but also find routes not available elsewhere thanks to our search technology called Kiwi-code."
explains Andrew Parker Blagg, Vice President of Brand and Communications at Kiwi.com.
Following the rebound in tourism, which is evidenced by a resurgence in bookings, Kiwi.com is also strengthening its "go to market" strategy. The TV spot will complement existing advertising on digital channels and social media, where the company has also increased investment, as well as customer activation in key European markets. Among other things, Kiwi.com has launched collaborations with influencers on TikTok and Instagram and will follow up with additional marketing activities throughout the year to bring an authentic Kiwi.com experience to the target audience.
Source: mediaguru.cz
