According to Nielsen Atmosphere’s monitoring, ad investments in media space purchases for the first three quarters of this year remain above the level of the comparable period last year. They are more than CZK 3 billion higher, representing a 5% increase.
All monitored media types improved year-on-year, with the exception of OOH, whose year-on-year loss was only in single digits. According to the monitored period from January to September, print and radio advertising showed the highest increases. In September alone, radio advertising grew the most (+14%). Print and OOH advertising also saw a year-on-year improvement, as the monitoring indicates. On the other hand, TV advertising fell by 3% year-on-year in September, according to the data. However, the monitoring data do not include unplaced advertising, which did not make it onto the air as a result of ad space being sold out.
The overview does not cover developments in online advertising as ad monitoring only captures a part of the online formats. The data from investment monitoring also do not reflect the actual amount of investment that media receive from advertising. It is a valuation of advertising space based on list prices.
Source: mediaguru.cz
