Radio advertising prices on Media Club stations will increase by 5% next year, while online advertising will grow by an average of 8% to 10%.
For next year, Media Club is increasing the price of spot national and local radio advertising by an average of 5%. It will enter the new year with a share of 45.1%. "For 2025, Radio Time and Radio Time Rock are new stations, thanks to which we are increasing our market share by 1.7%. We are very pleased with the launch of Penny Radio's instore advertising, which reaches up to 3.3 million in-store customers per week," said Jan Čadek, commercial director of Media Club's radio division.
Media Club reaches nearly 6.9 million real users per month in the online segment. Video impressions on represented platforms are up 28% year-on-year, and share of time spent watching videos is 21.9%. For next year, the dealership plans to selectively price in the formats that are most in demand, by 8% to 10%.
The average inflation rate for TV advertising for 2024 is at 18-22%.
"We have launched demographic targeting on HbbTV similar to TV campaigns. Based on the behaviour and demographics of viewers of our linear TV channels, we model target groups based on time, channel, programme played and device. We use this model to anonymously target the Switch-in format based on affinities derived from observed behavior. We use the same target groups for targeting as for TV campaigns," explains Petr Hatlapatka, sales director of Media Club's online division.
In the first quarter of next year, Media Club will launch its own Data Management Platform (DMP), with which clients can take advantage of targeting registered users of so-called 1st and 3rd (CPEx) party data in both direct and programmatic buying. Until now, these targeting options have been limited to their own advertising system.
In addition to the Prima Group sites (CNNPrima.cz, Prima Fresh, Prima Women, Prima Lajk, Prima Living, etc.), Media Club continues to represent sites from the Impression Media portfolio. Since April this year, Media Club also represents the streaming platform Canal+ Action. Video advertising is mainly displayed on Canal+ Sport TV programmes.
Source: mediaguru.cz
