Media Club will increase the base cost of advertising, CPP, by an average of 14% for 2023. The new price list was presented by Media Club at a meeting with business partners on Wednesday. The price increase is again more pronounced for clients with higher budgets, reaching up to 18% in the highest categories.
The seasonal and footage coefficients remain unchanged in the new business policy, as does the intraday distribution (off prime, prime-time, super break). In case of a super break, the price increases by 25%. The basic target group 15-69 also remains.
“Discounts for investments in other media are changing as we respond to a large excess of demand,”
explained Ladislav Dianiška, Sales Director in Media Club.
A new feature is the introduction of a single Media Club TV bundle on all stations represented by Media Club for different target client groups. The client can choose up to six target groups for their products. Each of the target groups is to be designed to maximize the reach and affinity of client campaigns.
Next year Media Club will also represent Prima, Barrandov, Óčko and other thematic stations on the TV market. The cooperation with Atmedia continues.
Media Club’s share of the TV advertising market this September was 37.26% in the 15-69 audience group in the all-day broadcast. In addition to TV, it also sells advertising on radio and the internet. Overall, its media reaches 98% of the Czech population aged 15-69, said Prima Group’s CCO, Vladimír Pořízek.
Radios represented by Media Club will increase the price of advertising by 8% for next year, confirmed Sales Director Jan Čadek at the meeting.
According to Prima Group CEO, Marek Singer, Prima saw its highest share this autumn. It accounts for 28.26% in target group 15-69 so far. The big draw is the series ZOO and the new series Hořký svět. Last spring, the series Duch, the second season of which is currently being filmed, or the new season of Polda also proved successful.
Source: mediaguru.cz
