Nova group is adding a new quiz format to its HbbTV advertising offer. At the same time, it is also expanding the possibilities of the Max Reach format.
Nova Group is coming up with a new feature in HbbTV broadcasting (Hybrid Broadcast Broadband TV) or the red button. This is a Quiz/Question feature that allows viewers to be quizzed in a linear layer during the broadcast. At the same time, the behavioural targeting extension Max Reach was launched with so-called frequency boosting.
The Quiz/Question operating in the linear layer can be related to the show. The pilot ran on the Nova Fun station's show Love Island in the form of a strip with a question. 11% of respondents answered the question. As such, questionnaires can be placed in the programme in the form of a time-based campaign or in the form of a switch in (after switching to the station). The Quiz/Question format can be used for example for a quick survey.
Nova has also upgraded Max Reach targeting (frequency boosting), which targets devices that have not seen certain content in a set frequency. The frequency targeting occurs according to a set KPI. The pilot ran on Voyo Original's self-promo campaign Rubber and on O Don't Worry About Me's self-promo campaign.
HbbTV is one of the fastest evolving technologies. Nearly 2.4 million viewers currently see the red button on Nova Group stations.
The evolution of HbbTV will be discussed at the HbbTV Symposium, which takes place this year in Prague, starting on Wednesday.
Source: mediaguru.cz
