The influencer marketing team, which was created within the commercial department of TV Nova, cooperates with Lafluence agency on campaigns for TV clients mainly in the social media environment.
The influencer marketing team was created last year within TV Nova's sales department. This team is currently working on campaigns for brands such as Fit Kitchen, Bulldog, Domo Elektro, Rituals, Medicom Clinic, Zubrowka and Delmart. Commercial communication is thus moving beyond the TV screen to the internet and social media. In the area of influencer marketing, Nova decided to cooperate with Lafluence.
"In recent years, we have been broadcasting at least three major reality shows a year, both on TV and on Voyo. A lot of people come out of them who are suddenly well-known, popular and watched. I will remind you of the participants of Love Island, Masterchef Czechia or Survivor. We want to continue creating content with them for their benefit and for the benefit of our clients, to whom we can offer further opportunities for business cooperation," explains Lubor Burda, Head of Digital Advertising, TV Nova.
The number of faces generated by TV Nova and Voyo formats is increasing every year, he says, which is why the sales department decided to work with Lafluence. "Their insight and network of contacts will complement our existing business," Burda added.
Lafluence manages influencer campaigns using proprietary technology and drives their effect based on data. The agency's database tracks, among other things, estimated reach, engagement rate, past collaborations, target audience, geolocation, segmentation, overlap and follower credibility.
Source: mediaguru.cz
