Nova Group is launching Social TV, a hybrid broadcasting (HbbTV) app that extends its red button services.
Nova Group launches Social TV app as part of hybrid broadcasting (HbbTV), extending its red button services.
Viewers can launch the new feature with internet-connected smart TVs using the red button. The Social TV app allows the collection of Instagram photos according to a set hashtag and then shows these directly on the TV screen. For the first time, the app has linked up with the miniseries Iveta, the first episode of which premiered on Voyo on Friday, May 6. Viewers can then click through footage from the shoot, related links and anything else they might find on Instagram under the hashtags #malomeznas and #ivetanavoyo.
„HbbTV or red button technology presents the benefits of connecting TV, the internet and now social media. HbbTV is one of the fastest growing technologies, already reaching over 2.4 million viewers,“ says Iva Dohnálková, business development manager for HbbTV.
The red button offer was expanded in March this year with the addition of the Nova Lady tile, which is designed primarily for those viewers who cannot tune into the Nova Lady station in any other way. Also new this year was the inclusion of the TN Live news channel.
Source: mediaguru.cz
