Last autumn saw the introduction of the Quiz Questions feature, which allowed viewers to be quizzed directly during a broadcast. Now its superstructure has been launched, allowing you to compete more easily and elegantly. You can see what everything can look like in the opening slide, and this is also where HbbTV is headed and, in fact, has always been headed.
"We are very pleased with the results of this innovation, which allows us to achieve a big hit on the TV screen with a high level of interaction. With this feature we can connect viewers with our shows or business partners,"
adds Iva Dohnálková, Business Development Manager HbbTV.
As you can see from the screenshot, the competition question is at the bottom of the TV screen, where it does not disturb so much, the advertising is novel for the present and even pleasant and interesting for many.
Nova has this to say... "When switching to the station, the viewer is presented with the competition question and answers using the remote. The judging takes place instantly, and if the viewer answers correctly, they are redirected to the HbbTV app describing the next steps, such as leaving a phone number for the draw."
The first client to use the new feature was the brewery Zlatý bažant, with whom viewers had the opportunity to compete for 100 cans of beer. This resulted, at any given time, in responses from 2.46% of viewers, with almost 11,000 correct responses recorded and 58% of those responding leaving a phone number for the draw (Nova Group data).
Source: televizniweb.cz
