Nova TV is modifying its logo and deploying new identities. "The focus is still on our TV viewers. We are deploying new TV idents and graphics from tomorrow. With the current logo, we are returning to our roots," TV Nova CEO Daniel Grunt said at a press conference. According to him, a change of graphics for the Nova Cinema movie channel is also in the pipeline.
The main graphic element of TV Nova is becoming the so-called endless loop, which replaces the existing spiral and will be interwoven into all visual output of the television. According to TV Nova, it symbolises its relationship with its viewers and the fact that it puts them at the centre of what it does. The logo will appear from Friday 9 August.
Video: TV Nova's new visual identity
Source: TV Nova"Our new visual identity symbolizes the audience as the inner circle and Nova as the outer one. For us, it is a representation of our desire to create a world of entertainment that revolves endlessly around our viewers," explains Jakub Strýček, marketing director.
The graphic and conceptual part was covered by the New York agency Loyalkasper, which is behind similar projects for Disney+, Paramount+, Peacock and MTV, among others.
Video: Historic V2 logo
Source: mediaguru.cz
