In its first ever TV campaign, Pražská energetika is betting on a fairy tale story.
For the first time in its history, Pražská energetika (PRE) is launching a campaign on television. It relies on a fairytale story about the friendship of a curious boy, Přemek, and his friend, Eli the fox, who appear to him during a physics lesson and together supply energy to an electric scooter, an electric car, a tram, public lighting, toys in the children's room and the whole city. Above all, the campaign aims to build a positive relationship with the brand.
The campaign will be seen on TV, outdoor, online and on social media. "Premek and Eli are primarily building brand awareness, but at the same time the spot promotes PRE as an infrastructure and electric partner and service provider - not just electricity and gas. Although PRE is celebrating 125 years, modernity and innovation are important themes for us. That's why we also chose 3D effects technology," says Viktor Procházka, head of strategic marketing for PRE.
"Although we use electricity all the time, no one has seen it. This gives us room for imagination, just like in the story of our little hero. It is thanks to his imagination that we experience how much good PRE electricity can bring," adds Aleš Hron from WMC Grey, the agency behind the campaign.
The character of the fox is completely 3D from PFX. The production was handled by Boogie Films with director Martin Duda. As the brand is historically linked to Prague, the spot takes place in the realities of the metropolis. The spot is dominated by the three main areas that PRE focuses on: PRE mobility, electricity and gas for the home and electricity for the whole city.
Source: mediaguru.cz
