This year, the prestigious Superbrands awards, which are given to the best brands on the Czech market, were awarded again in Prague's Slovanský dom. Only brands with exceptional quality and customer trust can win these awards. Among this year's winners is Prima TV, which has won the title for the ninth time.
Brands cannot enter the competition on their own. The selection process begins with a public vote, after which an expert jury decides. "The general public nominates the brands they consider to be the best, and these go into our preselection. And then the jury plays an important role," explained Marek Těthal, Superbrands director for the Czech Republic, to CNN Prima NEWS.
This is the ninth time Prima Television has been awarded the Superbrands title, which confirms its long-term popularity and strong market position. Marketing director of FTV Prima Aleš Pýcha said. The Prima brand now includes almost forty other brands. I think that the award reflects not only the TV broadcasting, but also the web platforms and various events we organise for viewers."
Every year, the Superbrands award is given not only to commercial entities, but also to organisations that contribute to good causes. This year, Women for Women, a non-profit organisation that helps disadvantaged families, was among the awardees. The company's director, Andrea Dědová, noted to CNN Prima NEWS: "We are overjoyed. It is a recognition of our long-standing work. It shows that when you dedicate yourself to something with commitment, it bears fruit."
In addition to the brand awards, each year a special Superson award is given to the personality of the year. This year it was awarded to oncologist Pavel Šlampa. "For me, this award is a confirmation of a lifetime of honest work. I think many of my colleagues would also deserve this recognition," said the doctor.
The Superbrands award has a global dimension. Each year it recognises strong brands in nearly ninety countries covering five continents. For companies and personalities, the title is a testament to their exceptional quality and long-term reliability.
The prestige and trust that the Superbrands award brings remains an invaluable symbol of success in the competitive world of brands.
Source: cnn.iprima.cz
