Prima launched its new Prima Pauza video website, offering shows edited to short-form videos. It is available on iPrima and Stream.cz.
The Prima group introduced a new video website named Prima Pauza focusing on young and busy users. Prima wants to offer them short-form videos for fast viewing. Prima has cooperated with Seznam.cz in this project. The website is placed on the iPrima.cz and Stream.cz platforms.
“Prima Pauza targets young audience that is used to entertainment and short videos thanks to social networks. We have decided to create a tailor-made new platform for them based on short and concise content to be watched within any short break. In addition to entertainment and popular series, we prepare our own content and bonus videos on the Prima group’s new shows for Prima Pauza,” said Filip Vážanský, Non-Linear Content Manager of Prima, who is in charge of the new platform.
The first shows to be offered on the platform are TV series Krejzovi, Ohnivý kuře, Přístav or V.I.P. vraždy. Their stories will be edited to take 12 minutes. As for entertaining programmes, you will be able to watch the following as soon as possible: recipes from the cooking shows Karolína, domácí kuchařka and S Italem v kuchyni; DIY procedures from Vychytávky Ládi Hrušky, the travel show Ženy na cestách, the reality show Tlouštíci or the talk show Nečum na mě.
On this platform, Prima will offer bonus content relating to the TV group’s new autumn shows. The content is available for free, without registration; selected content may be watched by Seznam.cz users as part of the cooperation.
Source: mediaguru.cz
