“Prima Pauza targets young audiences that are used to entertainment and short videos thanks to social networks. We have decided to create a new tailor-made platform for them based on short and concise content to be watched in any short break. In addition to entertainment and popular series, we create our own content and bonus videos relating to new Prima’s programmes for Prima Pauza,”
says Filip Vážanský, Non-Linear Content Manager of Prima, who is in charge of the new platform.
The first programmes to be available to the lovers of short-form content in summer holidays include popular TV series Krejzovi, Ohnivý kuře, Přístav, and V.I.P. vraždy with the story edited to take 12 minutes.
As for other entertainment, the items to be available soon include recipes from the cooking shows Karolína, domácí kuchařka, S Italem v kuchyni; DIY procedures from Vychytávky Ládi Hrušky, the travel show Ženy na cestách, the reality show Tlouštíci or the talk show Nečum na mě. There will also be bonus and exclusive content relating to new shows from Prima’s autumn star season.
The content is available for free, without registration; selected content may be watched by Seznam.cz users as part of the cooperation.
Prima among the online video leaders
“We have decided to develop the existing cooperation between Seznam and Prima in order to combine our powers and achieve synergies. Prima provides us with its video content and we are assisting it in delivering the content to additional target groups and online viewers. The result is higher visibility of Prima shows and common monetization of the existing TV content,”
says Igor Kalaš, Business Development Director of Seznam.cz.
The Prima group has long been one of the leaders in online video in the Czech market. An average Czech would need thirteen lives to view the total volume of videos that were watched in May. In total, users watched video content that would cover 1,005 years. Out of the total time of 72.15 billion seconds of video content on the Czech internet, the Prima group with its iPrima website holds a 44% share with 31.72 billion seconds. In June, iPrima with 4,951,524 real users ranked among the TOP 5 websites on the Czech internet. The leading formats in the video library included the reality show LIKE HOUSE with 4,469,915 video views in June. The second place in the video library of iPrima.cz was taken by the series Slunečná with 1,594,524 views, and the series Sestřičky with 689,789 views placed third. The most popular shows in iPrima’s video store (Videopůjčovna) were the series Slunečná and Sestřičky and films Princezna zakletá v čase, 3Bobule and Šarlatán.
Source: prima.iprima.cz
