The streaming service prima+ has announced enhancements to its platform, including a simplified user interface and expanded availability to other brands of smart TVs.
prima+ reports nearly 100% year-on-year user growth in Smart TV apps, with big screens becoming the dominant platform for viewing content. The app is now available on TVs from LG, Samsung, Hisense, Philips and all Android TV brands. Commercial director Hung Nguyen said the facelift of TV apps includes shortening the path to play a selected show and upgrading the service's design. The aim is to make information clearer, lighten the design and improve the overall user experience.
In a press release titled "Prima+ remains the most accessible streaming platform on the market", Prima indirectly confirms that the current changes are partly in response to the launch of rival service Oneplay. This new platform was created by combining the video library Voyo.cz and pay-TV O2 TV. prima+ aims to consolidate its position in the Czech streaming services market, offering users an improved and easily accessible alternative to the newly created competition. prima+ offers several tariffs, including a free version with ads, and allows viewing content on various devices.
Source: mediaguru.cz
