ŠKODA AUTO ONCE AGAIN JOINS THE NOVA FESTIVAL OF FLAVOURS
17. 1. 202517. 1. 2025On the weekend of 18-19 January, the next edition of the Nova food festival Festival of Tastes will take place. The gastronomic event is organised by TV Nova and Bestsport at the O2 universe. Last year's first edition of the festival was attended by more than 12 thousand people. Also this year, visitors will taste tasting menus from chefs from twenty of the best restaurants in the Czech Republic. They can also visit the VIP Gourmet Experience with tasting dishes from two international Michelin chefs Istien Pesti and Jean-Phillip Blondet.
The e-Mobility partner Skoda Auto has joined the festival as last year. The content agency Fuse from Omnicom Media Group provided the partnership.
"We are continuing our electric drive at the festival this year, this time dominated by our fully electric Škoda Elroq. In addition to the two cars of this type, the red Kodiaq with a plug-in hybrid drive at the main stage will certainly not escape the attention of visitors. And once again, we won't just be looking at cars. For this year, we have expanded the Škoda Lounge, where we interview interesting personalities, added more entertainment in the children's corner and prepared our electrified Škoda limousine service for VIP guests," said Libor Šedivák, Head of Marketing of the Czech representation of Skoda Auto.
"The whole weekend will be framed by talks by brand ambassador Inna Puhajková, the youngest visitors will be entertained by special Škoda Auto games, there will be a photo corner and we have added a new social media competition. Guests will be greeted by the familiar logo again outside the O2 universe screen, while inside they will find the cars on display and the Škoda Lounge facilities. We also use sponsorship of TV trailers and live entries from the event, as well as online formats on a special microsite," described Martina Maňhalová from the Fuse agency.
In addition to Škoda Auto, Coca-Cola and the Czech brand ETA are also partners of the event.
Source: mediaguru.cz