- Among the songs in those top 50 ads, the average favorability rating for men was 52%, versus 48% for women.
- For the songs that scored more favorably for women, less than half had a score of 75% or higher (meaning most were not overwhelmingly favorable).
- Meanwhile, 70% of favorable songs for men scored 75% or higher – indicating more ads leaned heavily into music that overwhelmingly appealed to men.
- The study makes the case that many TV ad campaigns are still out of step with household purchasing trends in the United States, since women control or influence 85% of U.S. consumer spending.
Source: themeasure.net