The Association of Commercial Television is celebrating its seventh anniversary this spring. Its main priorities remain the promotion of TV as an advertising media type, the fight against internet piracy and participation in legislative processes affecting the business of commercial broadcasters. Klára Brachtlová, Chief External Affairs of CME, the owner of TV Nova, remains its president for another year.
For seven years, the Nova, Prima and Óčko television groups have been members of the Association of Commercial Television, which was founded to unite the voices of commercial broadcasters.
One of the main activities of the Association is the promotion of television as an advertising medium. For this purpose, AKTV has created the ScreenVoice brand and a website of the same name, providing interested media agencies and advertisers with the latest information and trends from the world of television advertising. In addition to foreign content, interested parties can also find a range of original texts on various attractive topics on the website.
“The most popular content on the ScreenVoice website has long been myths and facts about television where we debunk the most common prejudices against television. Readers are offered data and arguments proving that television is an effective advertising medium and, in many cases, still has absolutely unparalleled performance compared to other media types,”
says Klára Brachtlová, President of AKTV.
Last year AKTV became a partner of the most important industry conference Forum Media whose participants had the opportunity to learn about the findings of AKTV research on the topic of attention in advertising. On the occasion of World Television Day on 21 November, AKTV prepared a unique programme for its business partners, which culminated in the entertainment show We Love TV hosted by Libor Bouček.
Another focus of activities is the role of AKTV as a partner in the legislative field, at both national and European levels. In the past period, AKTV has been actively involved in the process of drafting several pieces of legislation, in particular the amendment to the Audiovisual Act and the major media amendment.
“Sustainability and a fair playing field for all players in the media market are absolutely crucial for us. That’s why one of our top priorities remains the fight against online piracy, which drains significant resources from the creative ecosystem. Instead of going back to the creators, this revenue goes into the pockets of the repository operators where piracy is most rampant,”
adds Klára Brachtlová.
To spread awareness about the illegality of sharing copyrighted content, AKTV operates a special section on its website dedicated to copyright where interested parties can find information on legal and illegal content consumption, a glossary of terms, or the latest copyright news.
